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United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

The board of trustees for Oakley Union Elementary School District resigned recently after they ridiculed parents during a WebEx call that was public—and recorded. Here's when they realized their mtg was being broadcast to the public. "Uh,

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Users instantly protested the new feature, saying that the ability to send messages to strangers created numerous privacy concerns and the potential for abuse. It’s crucial that external stakeholders are engaged before any new user features go public.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

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A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. The sad aspects are that the online reputation and the actual reputation of the company don’t match, and the top executives are focusing more on how they appear in client meetings than how the internet presents their business.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

Can Your Reputation Withstand Increased Surveillance?

David PR Group

Any misstep could turn into an online reputation issue within moments. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Can your reputation withstand increased surveillance? The post Can Your Reputation Withstand Increased Surveillance? David online reputation management privacy public relations surveillance

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

Film 68

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

Film 43

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. It leads a ranking of companies perceived as the most responsible by the Reputation Institute three years in a row. It’s the right thing for its workforce and its reputation.

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6 key occasions when your CEO should be the key spokesperson

PR Daily

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. When should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Crisis or Reputation Management Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Government or Public Affairs Media Relations Campaign. Leveraging a Lawyer’s Impeachment Experience to Secure National Media Coverage, Reputation Ink with Lightfoot, Franklin & White LLC. Pepperoni Pucker, BML Public Relations with Villa Italian Kitchen. Pizza Bouquet, BML Public Relations with Villa Italian Kitchen.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Campaigns, PR Events and Publications. SSPR: El Paso County Public Health Department COVID-19 Campaign. Shirley & McVicker Public Affairs: Citizens for Responsible Solar. Quicken Loans Public Relations: Rocket Mortgage Classic. Publications. Viral Campaign.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this. Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues.

All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. After sharing these statistics, I then explained to the college administrators that we need to educate students about the dos and don’ts of online reputation. The best way to have a good online reputation is to have a good offline reputation. Do build a reputational firewall.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Uber employees report sagging spirits as the company has cut positions and perks since going public. The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure. The bank has apologized and acknowledged that the incident has damaged its reputation.

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. It’s not about privacy and friends, but strutting on the world stage. When combatting a crisis narrative, you will have to overcome a healthy skepticism if you want to change public perception. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her kids and the neighbor’s kids (all under 13 years old) became branded as “What is wrong with today’s kids?” The image went viral. Is your profile public? Guest post by Jenelle Conner.

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

The Washington Post reported : About an hour after the headline went viral, the Times announced that it had amended its wording. Despite the legal considerations about how much you can say publicly, it’s wise to be as open as possible to help defend your organization’s reputation. The Hong Kong-based airline updated its privacy policy, admitting it uses CCTV cameras in airport lounges and onboard the aircraft for “security purposes.”

12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile. With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Source: News Watch 33 , ABC Action News.