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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Writing a press release?

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it.

2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

New technology always brings with it a moral panic. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. Guest post by Conway Wigg. My wife, Clare, is a linguist.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” In the PR world, connections are crucial.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. 9 But the promise of the open web lives on Open, two-way conversation is a force for good where it exists on the web according to Meeker.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue.

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Blog content from people with varying writing skills (this even applies to some “media “sites now). Technology has changed communication behaviors, too.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. That’s the thematically what Hermann Simon gets after in his HBR piece: Why Peter Drucker’s Writing Still Feels So Relevant.

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Using Twitter for PR events

PR Conversations

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. How should you use Twitter for public relations events?

9 ways to get your message through to skimmers

PR Daily

Skimming will probably increase as print publications disappear and digital outlets, Kindles and iPads flourish. Stick to two or three short to medium sentences per paragraph, and write occasional one-sentence paragraphs for emphasis. Instead write: “Get more done with XYZ Software.”.

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Publishers have shifted from print to digital formats including apps and websites. As a result print circulation has fallen dramatically. Journalists want to write stories that will engage their readers.

6 ways to get press coverage for your startup

PR Daily

It could be an amazing new piece of technology that makes you think, “Wow, humans are pretty cool,” an inspiring story about a “mum entrepreneur” or an idea so ridiculous it worked. VentureBeat writes mostly about funding rounds, so it might not be worthwhile to pitch them your product’s beta launch. If you’re pitching someone, make sure you know what he or she writes. Don’t pitch your Snapchat-esque app launch to someone who writes about acquisitions or SaaS startups.

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Does Direct Mail Really Work for Millennials?

Critical Mention

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. Millennials are the wave of the future.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

5 PR truths in the 'age of unicorns'

PR Daily

This too was the storyline when I cracked into technology PR back in 1998. Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. RELATED: Start winning with words, stories, and message mapping at our PR Writing Summit in Chicago, Aug. In 1998, many reporters were still on weekly reporting schedules, and companies cared about being featured in print more than online.

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Technology integrations mean additional budgets, learning curves and demands on the IT team in order to establish a close-knit ecosystem of IT, marketing and sales.

24 great B2B and B2C brand journalism sites

PR Daily

If you want your company's story told, you'd better write it or shoot it yourself. another early advocate, defines brand journalism as the creation of web content—videos, blog posts, photos, charts, graphs, essays, e-books, white papers—that deliver value to the marketplace and position organizations as worthy of doing business with. RELATED: Learn how to infuse storytelling and great writing into all your communications at the Business Writing Summit. ].

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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How to Create a Media Kit

5W PR

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

5 rules for digital marketing success

PR Daily

Before you begin building your awareness plan, do a quick presentation explaining to your client how you will expand promotion of a product through multiple platforms, including Web ads, social media, emails and multimedia platforms. Also coordinate print materials that sync with your electronic-media messages. Use good lighting and write memorable captions. Finnegan Pierson is a freelance writer who focuses on technology, business and marketing.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities.

Microsoft Surface Book is the ultimate road warrior laptop

Stuart Bruce

Suddenly I understand just why the Apple fan boys and fan girls can fall in love with a piece of cold, hard technology. And then to add insult it injury it doesn’t provide a printed instruction manual. and an app called Drawboard PDF which is fantastic and lets you use your pen to write on PDFs. The touch sensitive tip and integration with OneNote makes writing notes a joy. I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania.

The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. —

7 insights PR pros should glean from editors

PR Daily

However, the game isn’t over until we see our words in print—and before we cross the finishing line, we have to get past the gatekeepers. Actionable" means what it says: Instead of writing, “Why I think social media marketing is important,” alter your focus to something fellow entrepreneurs can truly benefit from. You can write the best, most insightful article, but if your target publication has already covered this topic, it will almost certainly be a no-go.

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. I can write three articles in the amount of time I can shoot a video.”. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories. “We’re

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. Another big mistake is writing content for search engines, rather than writing for your audience.

Social media press release examples

Prezly

It’s simple: Besides text, social media press releases contain video, images, and anything else that will help journalists discover, share, and write about your story. Write a great headline. For more great advice, check out this short guide to writing catchy headlines. They’ll make your press release look more professional online, and they look great in print, too. This idea has radically changed the way professionals approach web design.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client. If people already see the value of the technology, they are already sold.

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. There''s "Bits" with several of our well-informed friends writing on tech-smart topics far and wide. This is problematic because - everyone take notes - there are smart people in the world who write blogs without needing the validation of being called an "expert."

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. High Income Business Writing. A show about communicating with clients, prospects and employees – in person, in print and online.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Pitching the press: the complete guide

Prezly

It’s not an excuse to get journalists to write about you. It’s simple: Besides text, social media press releases contain video, images, and anything else that will help journalists discover, share, and write about your story. Write a great headline. For more great advice, check out this short guide to writing catchy headlines. They’ll make your press release look more professional online, and they look great in print, too.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. I laughed (out loud) earlier this year when writing to compliment Tom Friedman.

Socializing Ourselves to Death

Doctor Spin

WordPress powers 26% of the web , and it runs on open-source contributions from programmers all over the world. Should Zuckerberg use Facebook’s technological advantage to interfere through censorship at a historically unprecedented scale? Zuckerberg could state that if there’s a problem with how humans behave, we should embrace the fact that technology can make this human behavior visible. There’s a downside to most things, even social media.

Socializing Ourselves to Death

Doctor Spin

WordPress powers 26% of the web , and it runs on open-source contributions from programmers all over the world. Should Zuckerberg use Facebook’s technological advantage to interfere through censorship at a historically unprecedented scale? Zuckerberg could state that if there’s a problem with how humans behave, we should embrace the fact that technology can make this human behavior visible. So, there’s a downside.

Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. Technologies like Twitter enable you to connect with and even befriend people in the media. Good Organic Stories Trump Re-Prints. Jennifer Jacobson knows no fear.

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right.