PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter.

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NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here.

2016 – A Year in Traditional Media

Shift Communications

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Print Syndicate had just launched their new greeting cards and we were tasked with landing a splashy hit.

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Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

M Live Partners with Pokémaster to "Catch ’em All," Marriott International Real-Time Marketing Command Center: M Live. The Real Deal, RetailMeNot. · M Live Partners with Pokémaster to "Catch ’em All," Marriott International Real-Time Marketing Command Center: M Live.

How To Transform Your Brand’s Online Newsroom Into a Media Magnet


According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

The Web is Not Flat

Doktor Spinn

Real estate agents could show listings to prospects without visiting it physically. We often think of the online space as a large print magazine. It took us a while, but we eventually figured it out: The Earth is round, and we shouldn’t worry about falling off the edge.

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How publishing free content drives sales

PR Daily

Except, perhaps, for an exciting new menu item at your restaurant, or the announcement of your real estate firm’s big new project, your public relations people will have much more to run with if your brand positions itself as a thought leader in its field.

13 ways to get on a journalist's good side

PR Daily

Roxana Baiceanu, Point Homes communication specialist, says, “When we have a story we think will be of interest to the media, we already have a list of real estate journalists who follow this kind of news. Pitching journalists can be difficult for a novice or even a seasoned PR pro.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Trade shows can be an endless sea of opportunity, engagement, and information.

10 things you should never do when pitching a journalist

PR Daily

Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


And I think so long as we’re doing good journalism we’ll be pretty successful on whatever platform you look at, whether in print, online, mobile or whatever comes along in the future.".

7 insights PR pros should glean from editors

PR Daily

However, the game isn’t over until we see our words in print—and before we cross the finishing line, we have to get past the gatekeepers. To back up what I say, I offer several tips below, along with real editor responses from leading publications. Offer real value.

PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Dear PR pros: The problem is you

PR Daily

To kick things off, here’s an excerpt from an email I recently received: Who would I need to contact to share our real estate story with. Apparently fed up with this response, this communicator further inquired about how to get this story in print—with a polite request to refrain from my previous email response. A bad pitch won’t do you any favors.

51 words you should know how to pronounce

PR Daily

irregardless" —See the real word, regardless. It refers to a member of the National Association of Realtors, not simply a real estate agent. tract —Religious evangelists often hand out long printed statements of belief called "tracts."

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! Let''s all learn from print''s fall from grace.

Careful, NOW.

Bad Pitch Blog

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. There''s no way you can catch a boo-boo onscreen, but most folks won''t print out the written work.Today things travel casually, desk to desk, until the work goes out without someone realizing, "Wait, wait. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style.

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