What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. love to see what real people have created.

NYT ends internal pitching for front page

PR Daily

The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. Poynter printed Baquet’s full memo here.

Trending Sources

13 ways to get on a journalist's good side

PR Daily

Roxana Baiceanu, Point Homes communication specialist, says, “When we have a story we think will be of interest to the media, we already have a list of real estate journalists who follow this kind of news. Pitching journalists can be difficult for a novice or even a seasoned PR pro.

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

10 things you should never do when pitching a journalist

PR Daily

Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments.

2016 – A Year in Traditional Media

Shift Communications

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Print Syndicate had just launched their new greeting cards and we were tasked with landing a splashy hit.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

And I think so long as we’re doing good journalism we’ll be pretty successful on whatever platform you look at, whether in print, online, mobile or whatever comes along in the future.".

7 insights PR pros should glean from editors

PR Daily

However, the game isn’t over until we see our words in print—and before we cross the finishing line, we have to get past the gatekeepers. To back up what I say, I offer several tips below, along with real editor responses from leading publications. Offer real value.

A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter.

The Web is Not Flat

Doktor Spinn

Real estate agents could show listings to prospects without visiting it physically. We often think of the online space as a large print magazine. It took us a while, but we eventually figured it out: The Earth is round, and we shouldn’t worry about falling off the edge.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. It''s like a business of celebrities—it appears only the companies with the best ratings are granted real estate! Let''s all learn from print''s fall from grace.

Careful, NOW.

Bad Pitch Blog

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. There''s no way you can catch a boo-boo onscreen, but most folks won''t print out the written work.Today things travel casually, desk to desk, until the work goes out without someone realizing, "Wait, wait. Re/Max calendar: I got it in the mail - a mean feat because it was octagonal and printed with verve and style.