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Critical Mention 2021 Recap

Critical Mention

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time!

Radio 116
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Tools are often built into the platforms you use.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Follow her for the latest news in radio and entertainment. Sarah Evans. prsarahevans.

Twitter 77
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81
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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120