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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? But because of the pandemic, remote interviews through Zoom or Skype have become common. The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

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Holding out for a hero

Stephen Waddington

For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications. Facetime, Zoom, Houseparty, Skype, etc. Broadcast can be an often-overlooked component of media outreach.

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