JCPenney revives its print catalog
Is the retail chain’s revival of its classic catalog a savvy business move or a needless nostalgia trip?
You may want to stop the death knell for printed content. It’s showing signs of life once again.
Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.
Why, when every retailer is focused on Web sales, is JCPenney going back to print? To boost online sales, of course.
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