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12 ways to produce a killer press release

Presspage

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. How to stand out? Here are a few tips: 1.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

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Five Stories About The Media!

Bad Pitch Blog

You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). Hello, participants in this experiment. I hope you enjoy it and know it’s impossible not to.

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Sound the Bell on Pavlovian Marketing

Bad Pitch Blog

Normally, I dislike cross-posting between Bad Pitch and "my other blog." It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. maybe my Mom reads both?)

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