Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 82

Meeting Media Travel Interviews 82

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More strategic questions arise due to changes in technology. From print to digital. Harder to pitch.

Communications 120

Communications Crisis Internal International 120

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. Any pet peeves with PR people?

Engineering 79

Engineering Automotive Agriculture Media 79

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles.

Print 120

Print Software Mobile Writing 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. I used the G.I.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. I like to write about new campaigns before they break so that the info is still fresh.”. I also look for timeliness.

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

Stephen Waddington

OCTOBER 16, 2018

Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. More than 80 members submitted almost 100 pitches, and 45 were selected. He writes about the purpose and values of the then IPR when it was founded in 1948. You can buy the book in print for £29.39

Handbook 114

Handbook Community Print Writing 114

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You should also utilize technology. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 90

Community How To Marketing Data 90

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical. Regional Foundation.

Storytelling 161

Storytelling Media Nonprofit Government 161

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 121

Software Pitching Ethics Privacy 121

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Contact us to discuss your specific needs.

Strategy 95

Strategy Ethics Social Media Data 95

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Blending editorial and advertising. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature.

Pitching 40

Pitching Print Media Relations Writing 40

Bad Pitch Blog

MARCH 21, 2007

Michael Beno from Ruder Finn sent me a simple, straight forward pitch today. The pitch is relevant to what I write about at my other blog. Maybe he took the time to read my blog and confirm that I''ve been writing about car marketing and advertising since before Oprah gave a bunch away (along with big tax bills).

Pitching 40

Pitching Print Video Writing 40

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. See also How to write a PR pitch. Cover photo by Jerry Silfwer ( Prints / Instagram ). As a bonus, smart minority fans will be disproportionately more engaged and supportive due to the conversion theory.

How To 52

How To Hotels Survey Employee 52

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68