Print vs. Online Monitoring
AUGUST 16, 2016
Media monitoring has changed substantially from when I first started doing public affairs work. It radically redefined almost every aspect of a PR pro’s toolbox: you had to know how to use search effectively to find articles, but you also needed to understand search to write and pitch pieces that would be found. Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Publication Audits.