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Print vs. Online Monitoring

Media Bullseye

Media monitoring has changed substantially from when I first started doing public affairs work. It radically redefined almost every aspect of a PR pro’s toolbox: you had to know how to use search effectively to find articles, but you also needed to understand search to write and pitch pieces that would be found. Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Publication Audits.

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4 tips for pitching magazines

PR Daily

Magazines require more lead time and can have different staff working on print and digital operations. We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].


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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Alas, that requires the participation of our poorer brethren, my former colleagues, and that’s why public relations has a problem. For all of our resources and enthusiasm, we still rely upon the working press to give voice to our pitches. When they write, people listen.

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How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier


If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. It’s nice that you got an award recently, but do the readers of ABC Publication really care? If the journalist doesn’t think so, you won’t get past him into print (or digital). Why’d You Pitch Me and Not Another Journalist?

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

Holiday Gift Guide Pitching Tips for PR Pros


Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. But, how does your pitch stand out when every brand claims to have this year’s must-have gift?

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. The reality is that the holidays can be a great time for a publicity push. Reporters at both print and digital outlets still work during December and still have space to fill.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

2 mistakes that immediately tank your pitch

PR Daily

Some pitching behaviors can drive reporters crazy. Though PR pros can easily find journalists who want to be pitched via phone and others that hate it—or those that find follow-up emails and calls helpful, while others despise the act—some pitching missteps are universally loathed by reporters and editors across publications. Journalists understand that PR pros have jobs to do, and that the pitch you’re sending was likely sent to other reporters.

5 tips for better phone pitches

PR Daily

Phone pitches: Love them or hate them, they’re necessary. Instantly, I was pitching national news outlets and simultaneously learning the practical skills professors don’t teach you in college. One lesson I picked up on quickly is that you’ve simply got to get used to being in the sales business if you want a great public relations career. During my 15 years in the profession, I’ve made countless phone pitches. This builds confidence and helps your pitch flow.

Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online.

What journalists need from PR pitches


According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

Want your pitches to land? Take cues from Ragan editors and other experts

PR Daily

Write an intriguing lede, offer fresh data or new information, and get straight to the point. Let’s review more tips that will help PR pros move to the front of the pitching line: Offer fresh data or useful information for our audience. If the information you’re pitching is not of serious interest to our readers, why would we bite? Before you pitch, consider: Would this pitch make the journalist’s job easier? Pitch on a Tuesday afternoon.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages? Can you be pitched via these channels?

Public Relations Plan - Prepare for the Interview

PR for Anyone

When putting together your Public Relations Plan, preparing for the interview should be on your list. If it’s a print interview, read what they write. Pay attention how they write stories. It's Christina Daves with this week’s Free Publicity Friday PR Tip. You'll get an email every single day with something to do that will help you gain more visibility, get seen as an expert and then help you with how do you exactly pitch the media? Free Publicity Frida

How To Write A Pitch For Digital PR In 2021: A Complete Guide


Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. Write a solid subject line.

4 myths about landing publicity

PR Daily

In reality, brands and the media often face the hard task of bridging the chasm between marketing or communications goals and public interest. This misconception, though, has led those outside of media and marketing to forget about the thousands of hard-working individual journalists that field pitches and tips, treating them as occasional resources to assist in the high volume of stories they’re expected to write. Do they have a tendency for irreverent or cynical writing?

5 pitching musts to help journalists cover your company

PR Daily

getting a journalist to write about your company's news , you've got to make it incredibly easy for them to do so. Here's what journalists want included in your pitch: 1. It's nice that you got an award recently, but do the readers of ABC Publication really care? If the journalist doesn't think so, you won't get past him into print (or online). Why did you pitch me and not another journalist? If you want to increase the likelihood of.

What Journalists Want: How to Write Better Press Releases


We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

Pitching tips to land TV coverage

PR Daily

If you’re not comfortable talking to others in public, if you’re socially challenged, or you’re absolutely terrified of being on camera (think: you start hyperventilating), then you may be better off sticking with print and online media. Writing your pitch. Your pitch must contain a specific idea for a story or segment. Remember, this is not a pitch for you personally. Most television producers receive 500+ pitches per day, so yours needs to stand out.

5 ways PR pros can perfect their pitches

PR Daily

Here are five ways to perfect your pitches—and make your press releases and stories more newsworthy: 1. Don’t only read the news—read articles written by reporters to whom you want to pitch. You will get a sense for what kind of topics reporters cover, their writing style and the kinds of things they print. You can then easily tailor a pitch or press release to a specific reporter or publication. To avoid instant deletion, pitch something worth reading.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. At the time of this writing, there are no reviews of Cision Impact on the review site G2. A good print ad in the analog world could drive coverage too.

8 fundamental truths about public relations

PR Daily

There are a lot of pains and a lot of gains in the public relations industry. So, here are eight things you might not know about public relations: 1. Conversely, I have earned publicity for many clients by sending a Facebook message to a friend. If it's not in print today, that doesn't mean it won't be in three months. If you want publicity, that's on me as a PR professional. Remember, we don't write the articles nor direct the live TV interviews.

Multimedia: The Future of Media Relations Blog

Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage. ” Today, virtually every print publication utilizes video content on its web site. Writing skills will remain essential.

PR 101: How to Pitch Travel Journalists

Beyond PR

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.

12 Tips for an Effective Joint Press Release Blog

Image by Public Domain Pictures from Pixabay. Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. If you write the first draft release, don’t name it with only the other company’s name.

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4 reasons to write guest posts instead of pitches

PR Daily

It can be tough to get you, your organization and your clients in print. A PR pro’s average pitch rate is often like batting.300 , and though baseball players are lauded for that level of success, communicators struggle to show value with such a low response rate. Many publications—such as Entrepreneur , The Huffington Post and PR Daily, along with various PR and marketing blogs—accept submissions by guest writers.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. If your company has secured $10 million in Series B funding, it seems like a straightforward business/entrepreneurship pitch, but there may be additional sectors that maximize receptivity to the story. Once audiences, pitch angles and story beats have been confirmed, it’s time to jump into Cision.

Why Do-It-Yourself Public Relations Is An Urban Legend


If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. Public Relations

6 Steps for a Better Media Pitch List

Beyond PR

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target. Public Relations

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

The real trick to small business public relations is to tell your business story just like well… a story. Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak. When did you send the pitch?

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. For example, a top-tier news outlet covered a story I had pitched and included a link to our website. The same is true in print.

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Investor relations and public relations teams often fail to communicate sufficiently.

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. The Problem With His Pitch Even if I WERE (was?) a media platform, this pitch is still poorly done. Rock The Pitch media relations pitching Twitter

15 ways to doom your pitch and tick off journalists

PR Daily

Dissecting PR pitches is one of the duties editors least enjoy. PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal. Here are certain types of pitches we receive all too often—and promptly heave into the deleted hereafter: 1. One nitpick that editors notice in pitches is font choice. Meticulously formatted, well-designed pitches move to the front of the line.