As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. This is similar to a critic’s review in a newspaper or magazine column. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter.

Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. .

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Closing the loop with your media coverage

Prakkypedia

save a copy of any newspaper clippings; consider displaying them in your office. If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. You may: Be able to reshare the story if that media outlet has already produced it online – eg, retweeting a journalist’s tweet, linking to an online story, or embedding a YouTube clip. Have you recently gained some positive media coverage? What happened next?

The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. For previous generations (even Millennials), video has meant a combo of network TV/cable + YouTube + streaming. For Gen Z, it’s more like YouTube (by a mile) + streaming + cable (and no network TV).

Radio 93

What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio. “Don’t pay any attention to what they write about you.

Radio 63

Why Harry and Meghan might be the next Bill and Melinda Gates

Mark My Words

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. James Corden’s interview with Prince Harry garnered over 15 million views in its first week on YouTube, with the comments almost universally adoring.”

Influencer Marketing is like High School

The Proactive Report

Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Whether they’re young and posting videos on YouTube, or serious business bloggers, they attract an audience. Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50

Radio 100

Influencer Marketing is like High School

The Proactive Report

Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. Whether they’re young and posting videos on YouTube, or serious business bloggers, they attract an audience. Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50

Radio 100

Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI. Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice.

5 communication strategies that will be successful in 2021

Doctor Spin

There were a few television channels, a few radio stations, a few newspapers. Anyone can launch a website, start a podcast, or publish videos on YouTube. This post was originally published on Whispr Group. Which communication strategies will work best in 2021?

7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 65

Visual crosses all borders

Presspage

For example, a team of six, worked shifts over five days posting content on Twitter, Facebook and Youtube for the live, visually driven coverage of the 2016 Track Cycling World Championships, and delivered an astonishing 450 million impacts in social channels. The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Radio 93