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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Just consider the ways technology has already benefited PR. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages.

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Why you can’t afford to leave digital out of your media mix

Agility PR Solutions

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. The survey also revealed that: Fewer Americans are relying on newspapers. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web. Radio is still a popular medium.

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PR Tips for Building Your OB/GYN Practice

Mora Communications

When patients are seeking a new physician they turn to people they trust for referrals but they also turn to the web? What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. Prospective patients also look to popular health programs (such as Dr.

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The Evolution of Media Monitoring in Political Campaigns

PeakMetrics Insights

They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. Back then, media monitoring often meant sorting through stacks of newspapers, gathering clips and meeting with candidates to plot their campaign strategies.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online.

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The PR rollercoaster

Prakkypedia

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published.