Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. Model 3: Two-Way Asymmetrical Model.

Publicity 52

Publicity eBook Ethics Resources 52

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

It’s not the worst reputation crisis that can happen to a food chain (just ask Chipotle ), but for a chicken restaurant to run out of chicken not only opens to door to competitors, but it makes its management look incompetent. Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. However, I learned a lot about reporters and pitching in that capacity. Rather than avoid a hard and thankless job, I embraced the role.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. But the slope can be a slippery one.

Publicity 120

Publicity Storytelling Journalism Viral 120

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Know which outlets are reputable and which are not. The reputations of both the media and the PR industry depend on our trustworthiness. After all, the media is the main lifeline of our work. Let’s do our part.

Publicity 68

Publicity Media Reputation Radio 68

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

OCTOBER 24, 2023

The big placements you land are often the result of months or even years of effort building your reputation and media relationships. why weren’t we included?” Consider starting with trade and local or regional media while you ramp things up with your business. You haven’t been at the PR game long enough PR is a long game.

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Pitching Newspapers Report Local 127

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Mainstream media. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Maxim Behar

NOVEMBER 7, 2020

Maxim Behar was interviewed by Maritsa newspaper on PR techniques in politics and social media practices in business. The PR expert also commented on nowadays influencers, maintenance of good reputation and communication barriers for modern leaders. 08.11.2020. Your latest book The Morning After is a guide for modern leaders.

Publicity 97

Publicity Newspapers Social Media Reputation 97

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

Mora Communications

NOVEMBER 16, 2017

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.”. Public relations is perhaps the most misunderstood field in the marketing lexicon. Some think it’s about going to parties or events, others believe that placing one article in a newspaper equals a PR campaign. So, what exactly is PR?

Publicity 40

Publicity Newspapers Reputation Blogging 40

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., increased recognition and reputation), and that will pave the way for proactivity on both sides. advertisements). Is that all? Probably not.

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Deirdre Breakenridge

OCTOBER 5, 2016

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. With influence top of mind, where is the conversation about reputation & credibility?

Twitter 293

Twitter Community Ethics Radio 293

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PRSay

NOVEMBER 8, 2022

A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Public reaction to Musk’s purchase of Twitter has been swift and polarized.

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Comparison Twitter Newspapers Communications 129

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Analyze Your Brand Publicity Values. Track Your Mentions Over Time.

Analysis 105

Analysis Comparison Reputation Radio 105

Konnect Agency

AUGUST 2, 2022

Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert. Being a reliable source or spokesperson for your company’s industry is one of the quickest ways to establish credibility and build a reputation. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series. “I

Journalism 149

Journalism Newspapers Policies Google 149

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

Storytelling 161

Storytelling Media Nonprofit Government 161

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

FEBRUARY 16, 2016

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. Find your fire and stoke it every day.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. A press release just might get your business out into the public at no cost to you. A press release must be to inform the public about an event that is newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. We’re incredibly honored to be the first public relations partner for Florida’s Natural. What drew you to the PR industry?

Newspapers 195

Newspapers Brand Branding Media Relations 195

Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media monitoring creates awareness of the visibility and publicity of your company.

Media 52

Media Analytics Radio Google 52

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Start simple by asking: Who cares?

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Crisis Reputation Study Trends 0

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

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Digital PR Print Construction Television 76