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Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Why newspapers' problem is PR's problem. Alas, that requires the participation of our poorer brethren, my former colleagues, and that’s why public relations has a problem. When they write, people listen.

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How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch.

How to Improve PR Pitches to Hispanic Media Outlets Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. When sending a pitch in writing, open with a greeting, introduce yourself, explain the reason for your message, and conclude by thanking them for their consideration.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing.

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed.

Remote lawmaking changes the game for public affairs pros

PR Daily

Reevaluating your public relations strategy and reallocating resources to account for this changing environment will set organizations apart as they seek to advance their policy agenda.”. Good pitching practices matter, regardless of geography.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit


You need to earn a spot in a trusted third-party publication. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.

PR Writing: When You Should Hire a Professional

PR Fuel

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

As more publications cater to the rise of digital content and social media, so should PR pros. Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first. More than half (59%) said stories that are easily localized (or relevant to their readers) increases sharing, so don’t forget to make it matter to those you pitch.

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Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem? Blog

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

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10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” This is a great strategy to appeal to journalists who you want to write about your news. Write the Headline Last.

When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Joan Stewart, a publicity expert at The Publicity Hound , says, “As a former newspaper editor, I loved receiving follow-ups because in a hectic newsroom too many things, including great story pitches, can fall through the cracks.”. Chloe Gawrych, a small business expert and writer for , agrees: “I think it’s completely appropriate to follow up on PR pitches, within reason.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

4 ways to improve your pitch’s subject line

Public Relations Sydney

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —.

PR's responsibility to the public

PR Daily

Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously. At the same time, however, we should adopt an overt responsibility to the public.

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. Publication. magazine, periodical, newsletter, newspaper, journal, blog, post, circular, digest, brochure, booklet, rag, review, manual, gazette, sheet, tabloid, broadsheet. address, appeal, commentary, declamation, diatribe, dissertation, harangue, keynote, lecture, pitch, recitation.

How Not to Pitch Anyone

Waxing UnLyrical

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. And before I go into the exchange, I should tell you that this was the third or fourth time I’d been pitched on this particular company; I responded to one of the earlier pitches and never got a response. They were adamant that I write about it, so I did. Give… no, Take.

4 myths about landing publicity

PR Daily

In reality, brands and the media often face the hard task of bridging the chasm between marketing or communications goals and public interest. Current events and opinions get steadily churned out through a seemingly infinite number of newspapers, magazines and blogs, with little indication of how stories are selected and who’s doing the selecting. They responded to a pitch because it offered them valuable news or content, then they did their job by reporting on it.

Developing a powerful email pitch for a PR campaign


Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. Even with mass pitches, it’s possible to personalize your message to a degree.

4 Sources to Find the Right Reporters to Pitch


A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Their Publications. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with.

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Journalists Aren’t Reading Your Pitches; What You Can Do About It


the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. Here’s how to do it: Identify a newspaper, magazine, or blog that makes a difference in your industry. Who is the one journalist who most frequently writes pieces in which you’d like to be mentioned?

Multimedia: The Future of Media Relations Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

3 ways to screw up your pitch

PR Daily

No matter the size, location or niche of a publication, journalists working on a deadline dread an encounter with a poorly pitched story. If you’ve sent an email and a journalist has replied to let you know your pitch is on his or her radar, let the journalist take time to consider it. While working for a local newspaper, I was responsible for far more than writing stories. They already know; it’s why they agreed to write the story.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? There’s a challenge because we have to put out 7 newspapers a week.

How to pitch an Op-Ed to The New York Times

PR Daily

Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. To give your opinion piece the best chance of being published, here are some tips on how Op-Ed editors at The New York Times like to be pitched: Submission guidelines and process. encourages authors to write in their own voice.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. An Earned Media Strategy: Public Relations. But how do public relations work?

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. Press Release Writing

10 bits of PR jargon you shouldn't use in public

PR Daily

Free guide: 10 ways to improve your writing today. Here are 10 PR jargon terms that should not be repeated in public: 1. Fluff piece – Many PR clients want a news story to be about as provocative as cotton candy at the county fair, but journalists are naturally skeptical and loath to write a "fluff piece." However, some clients believe PR is about getting the most sought-after publications to cover a brand simply because it exists.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. For example, a top-tier news outlet covered a story I had pitched and included a link to our website. Re-write white papers as long form contributed articles.

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Investor relations and public relations teams often fail to communicate sufficiently.

The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., Writing. I often take writing for granted because it came easy throughout college. Pitching.

5 ways to land a story in top-tier publications

PR Daily

A single placement in a Tier 1 media outlet can open doors, but you must have realistic expectations about getting there, and you should know how to make the most of it after the publicity happens. Margie Zable Fisher wrote: Every client wants a big profile of the company on the cover of a major magazine or newspaper, but most stories are about a “trend,” several companies, or some recent news with quotes from experts. Be strategic about pitching and patient in your expectations.

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13 smart, affordable ways to promote events

PR Daily

Get PR involved early in the planning process to help select a date and location, advises Sabrina Hutchinson, CEO of Defiant Public Relations. Review the publications, and determine how they typically handle event announcements.

The Art of Selling in Public Relations

The Hoffman Agency

Public relations (PR) is very much about reputation management. editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Branding PR Industry PR Toolkit PR success PR tips public relations public relations industry

PR pros need more than political correctness to survive

PR Daily

If sunlight is the best disinfectant, then the wave of apologies and firings in the media should be great news for the public and the pursuit of truth. It’s well known in the PR industry that it’s usually easier to pitch a story when a woman or a person of color is being profiled or quoted.