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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. Broadcast follows print.

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How The Washington Post Shifted Gears

Cision

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. She’s not looking for pitches laying out everything there is to know about a subject. Find a way to work that into your pitch.”.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Any pet peeves with PR people?

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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

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Bad News About Ink: an open letter to clients

Bad Pitch Blog

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web! So, let us pitch! Let us render access to our clients. Available 2/11/09.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. It struck me as both savvy and class act to broadcast the final performance on the web. 5) Clowning around at Walter Reed. 6) Media gets in Free.