ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. We can’t show their actual technology but can share a glimpse of their thinking about the category. . A recent post featured a short animated video on new product updates for Slack’s mobile app. Brag about that media coverage.

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Instagram B2B B2C Case Study 333

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

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Storytelling Data Data-Driven PR Print 60

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits.

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Mobile Video Interviews Film 73

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

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Mobile SEO Web Training 152

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

5W PR

JUNE 7, 2021

Customers will receive updates directly on their mobile devices. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location. This works particularly well when mobile users are sent promotions, coupons, and sale offers based on location. Geolocation tracking. Relevant content.

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Marketing Real Estate Customer Service Mobile 107

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. And with so much noise in the publishing world, that job is getting harder and harder every day.

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Storytelling B2B Content Marketing Data 63

Bianchi Biz Blog

JUNE 12, 2023

Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. By embracing podcasts, automotive suppliers can captivate employees through storytelling, foster a sense of belonging, and communicate in an accessible and personalized manner.

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Employee Automotive Storytelling Internal 76

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

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ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. As someone who believes in the power of storytelling, this platform is high on my radar. Similar to Snapchat, Instagram works best on mobile screens or tablets. Everyone is learning and adapting. Click Here.

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Social Media Technology Pinterest How To 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

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Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. That’s why storytelling is at the core of everything we do. In our own work, we have clients who work in many areas of business and society where challenges abound.

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Communications How To Banking Government 106

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience.

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Trends Mobile Video Film 120

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

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Trends Publicity SEO Advertising 161

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Share Relatable Stories.

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Digital PR How To Small Business Analysis 251

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. “2016 has and continues to be the year for mobilization. CommPRO.biz.

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Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

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Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year? Despite the hefty price tag, the Super Bowl remains an unparalleled opportunity for brands to connect with a vast audience.

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Sports Television Advertising Advertising 85

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. Powell Tate is a D.C. BIGfish Communications.

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The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

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Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Technology is also enabling a remote workforce.

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Report YouTube Privacy Web 81

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Now brands can create mobile games that build brand awareness as players tap away.

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B2C Content Marketing B2B Mobile 120

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

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Facebook Mobile Retail B2C 60

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

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Storytelling Local Community Case Study 60

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

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Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. And after doing a thorough search, his communications people sent him to us. An ROI of 500%.

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Agency Automotive Company Mobile 95

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. Mobile, social-first community-building is not the future.

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Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

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SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

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Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

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Marketing Telecommunications Customer Service Technology 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Shift Communications

DECEMBER 11, 2015

Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates. 365 Day Event Marketing.

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Marketing Mobile Pinterest Analysis 60

Beyond PR

MARCH 13, 2018

Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. He has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. This partnership now allows customers to capture valuable data-driven insights with ease.

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Media Consumer Analytics Data 75

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable.

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Video Trends Storytelling YouTube 48

5W PR

APRIL 29, 2019

Instagram stories allows you to broadcast straight from your mobile phone, allowing your followers to engage in real time. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For best effect, create multiple highlights to keep things organized.

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Instagram Mobile Storytelling Video 60

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I The Sympathetic Victim.

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Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

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Storytelling Data Data-Driven PR Infographics 189