The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? Don’t miss out and add visuals to every post and page.

SEO 141

SEO Engineering Google Web 141

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The need for a mobile-friendly newsroom As a communications professional, you are in constant competition to get any second of attention from your target audiences.

Mobile 60

Mobile SEO Web Google 60

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 60

Mobile SEO Guidelines Software 60

Axia PR

MARCH 22, 2021

It’s a photo-sharing and mobile-only social media platform, where many companies and brands are utilizing the importance of SEO to push the messaging of their brand. If you’ve successfully established a good reach on your Instagram profile, then it’s time you learn to use Instagram SEO for social marketing.

Instagram 62

Instagram SEO Marketing Mobile 62

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

Agility PR Solutions

MARCH 24, 2019

Having a mobile-friendly website can help small businesses rank in search results, especially because of Google’s mobile-first index. The post Search is booming, yet many small businesses have no SEO strategy appeared first on Agility PR Solutions. The research […]. The research […].

Small Business 65

Small Business SEO Strategy Mobile 65

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. It all translates into greater mobility and opportunity for our team and a deeper offering for clients. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.

Agency 353

Agency Communications Marketing Leadership 353

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

DECEMBER 11, 2014

For example, recently T-Mobile announced that SHIFT is working with them as an agency. When I use the Facebook search bar to search for “T-Mobile and SHIFT” I see this: It’s a tool we’d encourage you to add to your monitoring toolbox for client coverage, but this change also matters from a brand management perspective.

SEO 155

SEO Facebook Brand Branding 155

Presspage

MAY 16, 2017

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly. So how do you optimize for mobile?

SEO 60

SEO Mobile Web Google 60

Contently - Strategy

JANUARY 25, 2023

Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions. That core concept remains the same, though voice search does affect SEO in one way—length. Partner with your organization’s digital marketing team.

How To 88

How To SEO Mobile Engineering 88

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. How to improve it … the changing algorithms … the importance of mobile … much like the majority of the marketing and analytics world, things are always shifting. Mobile access?).

SEO 60

SEO Mobile Analytics Guidelines 60

Shift Communications

AUGUST 21, 2015

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. Either way, you’ve decided that you want to step up your SEO game and discover where holes can be plugged and improvements can be made. Mobile Optimization.

SEO 60

SEO Mobile Google Analytics 60

PR in High Definition

APRIL 21, 2015

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Mobile 48

Mobile Engineering Google SEO 48

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. . “Do people say ‘cancer’ or ‘oncology’?’”

SEO 60

SEO Engineering Mobile Pitching 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. That beats self-promotion every time. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

The Hoyt Organization

JANUARY 25, 2024

In addition, ensure that your website is mobile-friendly. This will not only improve user experience but also boost your SEO rankings. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area.

Strategy 104

Strategy Brand Branding Local 104

Shift Communications

SEPTEMBER 15, 2015

This boils down to having a good SEO strategy. It was emphasized that mobile-friendly websites associated with popular apps and those with high usability will factor into future iterations of Google’s algorithm. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser.

SEO 60

SEO Google Mobile Engineering 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. Dominance of TikTok SEO.

Social Media 87

Social Media Media Mobile SEO 87

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. Not so much on desktops, but there’s been quite a steep drop on mobile devices. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. How to Keep your Site Fast for Mobile-Friendly. ” Well, then!

Mobile 40

Mobile Meeting Google SEO 40

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. The post Conducting an SEO Audit Pt.

SEO 60

SEO eBook Analytics Google 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is (nearly) immune to ad-blocking.

Mobile 244

Mobile SEO Web Analytics 244

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Total monthly active users ended just shy of 1.6

Mobile 60

Mobile Facebook Social Media Instagram 60

Critical Mention

MAY 17, 2019

Off-page SEO is a crucial piece of your marketing puzzle. If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors. Mobile marketing continues to grow.

B2B 113

B2B Marketing SEO Mobile 113

5W PR

SEPTEMBER 14, 2020

SEO itself is a practice that has new rules and regulations with each passing day it seems; however, local SEO is different from general SEO and has its own rules and best practices. Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. Landing Pages.

Local 88

Local Marketing SEO Mobile 88

PR 20/20

JANUARY 23, 2023

This free tool will rank your overall website performance and identify issues across page load speeds, accessibility, general SEO best practices, and more. Not optimized for mobile Nearly 60% of website traffic comes from a mobile device. Mobile-optimized sites also often encourage scrolling and have an easy-to-navigate menu.

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. This includes your mobile site.

Engineering 86

Engineering SEO How To Resources 86

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. If you look at a news feed (AFP, AP…) on a mobile app, news with multimedia is news that gets the most attention. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40