Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

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Case Study Study Pharmaceuticals Brand 225

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. The system works! PR FOR ANYONE.

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Pitching Media Insurance Insurance 130

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing.

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Media System Employee Company 186

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. The system works! it needs to be based on a story.

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Storytelling Media Video YouTube 130

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

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Media Nonprofit Pitching Analytics 99

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet. Watch that and then figure out which media outlets you.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. The system works! PR FOR ANYONE. Just do it!

Media 130

Media Pitching Interviews Television 130

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. Utilize our fine-grained filtering system to refine your audience selection, avoiding a scattergun approach and increasing your chances of success.

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Media System Analytics Privacy 78

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. These are your media words to live by. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility.

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Pitching Media Interviews Video 130

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Media 126

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! The system works! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. It’s.

Media 130

Media YouTube Video Interviews 130

Tribe Builder Media

MAY 8, 2019

There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.

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System Small Business Technology Strategy 40

Tribe Builder Media

MAY 8, 2019

There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.

System 40

System Small Business Technology Strategy 40

Agility PR Solutions

JUNE 30, 2020

It’s a challenge to governments, healthcare systems, and markets. The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

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Analysis Social Media Healthcare Media 164

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Advertising 62

Advertising Advertising Social Media B2C 62

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

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Agency Media Software Pitching 170

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

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Media Relations Media Pitching Case Study 202

PRSay

FEBRUARY 8, 2021

We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators.

Media 157

Media Policies System Community 157

PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. Connect with them, build a relationship on social media, and start providing value.

Pitching 130

Pitching Media Google Case Study 130

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. The system works! The post Tips for Media Interviews appeared first on Christina Daves. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. ” PR FOR ANYONE.

Interviews 130

Interviews Television Media Radio 130

wiredPRworks

MAY 8, 2021

Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System appeared first on wiredPRworks. Apply Now to work with Barbara Rozgonyi, the 4D Business Development Consultant who will help you Grow. Business Development Coaching Application.

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System Marketing Creativity Energy 52

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete. Gain Actionable Competitive Intelligence.

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Software Comparison Media System 0

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. The system works! PR FOR ANYONE.

Media 130

Media Nonprofit Pitching Television 130

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Is your mind blown?

Social Media 151

Social Media Marketing Media System 151

The Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. To do this you need to increase the quantity and quality of the content you’re putting out on social media. Health care practitioners are doing calls online to help patients strengthen their immune system.

Social Media 162

Social Media Media Financial Crisis 162

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

Pitching 151

Pitching Media Relations How To Media 151

Agility PR Solutions

OCTOBER 20, 2020

If social media belonged to a generation, it would be Generation X, those born between 1955 and 1980. Launched in the 1970s by the University of Illinois through an extension of what was called the PLATO system, social media has since exploded and matured to become a favorite platform today of Gen Zers and millennials.

Social Media 133

Social Media Trends Media System 133

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 87

Social Media Media Mobile SEO 87

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. Step 1: Automate . Hungry for more?

Media 150

Media Data System Resources 150

Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? Jay Baer Asks — Is Earned Media and Influencer Attribution Reality or Wishful Thinking? It’s pretty slick. Super cool!

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Video Media Measurement System 231

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

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Analytics Engineering System Software 347

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. The system works! This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. We get it all done there and we make you famous in the media. PR FOR ANYONE. Anyone can get publicity! Don’t sell.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. The system works! I have a former client who is a real estate agent. PR FOR ANYONE.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

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Social Media Media Analytics Data 174

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. The system works! Step 1 – The Hook. Create a Great Hook. PR FOR ANYONE.

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Pitching Media YouTube Video 130