Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Media 215

Media Pitching Survey Publicity 215

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 142

Analysis Tools Software SMB 142

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. How can we PROVE it’s effective so that clients will see the value?

Social Media 167

Social Media Media Marketing Publicity 167

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tools 215

Tools Social Media Small Business Media 215

Shift Communications

NOVEMBER 29, 2022

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends Marketing SMB 78

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? How can we convince clients/decision-makers that Social Media and PR should be ongoing? Chat Highlights.

Social Media 40

Social Media SMB Media Small Business 40

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Paul series. Photo credit: Debbie Friez.

Corporate 104

Corporate SMB Banking Employee 104

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Keep in mind, we weren’t necessarily targeting big-time influencers–but instead, regular “urban foodies” who were active on social media.

SMB 60

SMB Pitching Local Social Media 60

Communications Conversations

FEBRUARY 4, 2015

Social Media Breakfast. If you work in interactive, but specialize in social, wouldn’t it make sense to be a member of MIMA AND Social Media Breakfast? If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? There are more.

SMB 60

SMB Groups Trends Social Media 60

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Try using video to teach clients (and prospects) what to expect when planning an event, or launching a media relations campaign. In fact, according to a study from Animoto “76.5%

Video 40

Video Strategy SMB Marketing 40

Garrett Public Relations

NOVEMBER 12, 2018

While timing is always important in public relations, trying to get media coverage at this time […]. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans.

Publicity 91

Publicity Small Business Media SMB 91

Garrett Public Relations

FEBRUARY 11, 2018

After all, they often express their displeasure at receiving media pitches […]. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love?

Report 86

Report Pitching Publicity Small Business 86

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […].

Small Business 203

Small Business Marketing Crisis Survey 203

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 201

Publicity Small Business SMB Twitter 201

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187

Marketing Content Marketing Data Social Media 187

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 99

Engineering Writing Mobile SEO 99

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Cision’s media contact information should never been taken as gospel, since journalists, outlets, and email addresses are constantly in flux. Mailtester.

Tools 108

Tools SMB Survey Software 108

Garrett Public Relations

JANUARY 2, 2021

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […].

Marketing 83

Marketing Publicity Small Business SMB 83

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

Communications Conversations

MAY 3, 2017

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media. It definitely takes time, though. One organization doing a lot with this is the Mayo Clinic.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Communications Conversations

JANUARY 5, 2017

Plus, I know she volunteers for Social Media Breakfast. And, someone I know is speaking at SMB later this month. Interestingly, I don’t know a single person who works for Boston Scientific. Figure this would be a good way to fix that! Matt Wilson, General Mills. Probably about time I officially thank him face-to-face.

SMB 60

SMB Meeting Web Energy 60

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 57

B2B Content Marketing Trends Marketing 57