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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior.

Consumer 370
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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology.

Strategy 195
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195
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The Growth PR Playbook

What a few years it’s been for Public Relations. Metrics & KPIs to measure success for earned and owned media. Download this playbook to read about: The 4 Pillars of Growth PR. Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise.

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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example.

Publicity 410
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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.

Publicity 343
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. What are the best practices for managing social media during a crisis? How do I communicate effectively with stakeholders during a crisis? April 25th, 2023 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST

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What Regulations Will Impact Sustainability Comms in 2024?

Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission’s Green Claims Directive California’s passing of SB 253 and SB 261 The impact of Capricorn season signaling on sustainability and social impact communication is also unmistakable, particularly as it relates to public and private reporting.