Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. The post Public Relations Agencies and Public Opinion appeared first on.

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Why Public Relations Is King During A Crisis


The volume of news content being published, as well as the consumption of news media, has spiked. The role of public relations is to positively place a brand into news stories. Earned media, specifically, is already the most trusted form of marketing.

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Public Relations Strategy to Boost Art Marketing

Ronn Torossian

However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. The post Public Relations Strategy to Boost Art Marketing appeared first on.

Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. B2B Social Media PR Strategy

Public Relations Holiday-Checklist

Critical Mention

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media.

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. Use media wisely.

Publicity Plan

PR for Anyone

How can you promote yourself as a media expert in your industry during this pandemic? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part Two of ‘Publicity Plan’ You can also take advantage of newsjacking. “Be newsworthy.”

Media Moves at USA Today & McClatchy, Nashville Public Radio Hires a Metro Reporter


Media BlogKaren Weintraub joins USA Today, McClatchy elevates Stephanie Pedersen, and more.

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How Has Social Media Disrupted Public Relations


All of this is due to the rapid development and increased popularity of social media and has led to traditional media outlets no longer having a monopoly on news and stories. Social and Digital Media Public Relations Social Media Agency

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

5 enduring functions of public relations

PR Daily

Frank Strong is founder of Sword and the Script Media. The post 5 enduring functions of public relations appeared first on PR Daily. Featured Marketing Media RelationsEven amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

The same study found that a fair amount of business executives did not understand what PR is, starting with what it stands for -- public relations. When asked, many guessed that it stood for public remit, press release, press relations or protecting reputation. The Voice of the Media.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. 8 things PR does beyond media pitching.

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Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. It benchmarks against rival commercial online news media, Facebook and YouTube.

How Influencer Marketing is helping the public fight COVID-19

PR Daily

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. Trust is imperative right now, considering many young people aren’t getting the messages from public health officials.

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. Blending earned and paid media.

Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Did These Symbols of Public Relations Disruption Come True? Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

public relations media relationsJan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.

When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Indeed, while some members of the C-suite are fantastic public speakers, others are far less comfortable.

“Repulations”… A New Public Relations Paradigm

Reputation Us

Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. Cision says retargeting advertisements based on earned media audiences in this way is more effective too.

How Can Public Relations Pros Monitor Public Opinion


One of the fundamentals of public relations is tracking and monitoring the opinion of the public. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

Public Relations Case Study

PR for Anyone

“It's possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience?

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. With that in mind, here are five tips for a successful media strategy for technology companies: .

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. It was great to send our client the media monitoring this am, full of positive coverage for the company. Crenshaw Communications PR Fish Bowl public relations

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! What Does Social Media Advertising Consist of? Social Media … READ MORE ». The post The Perfect Marriage Between Public Relations and Social Media Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Support legitimate media. We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. I’ve never had a single client come to me looking for publicity,” he says.

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc.