Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. B2B Social Media PR Strategy

An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. Use media wisely.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. ” Trump, after all, is a master at generating what we call earned media coverage. ” She sums up Hicks’ fitness for her job with the parting shot that lying to the media “is traditionally called PR.”

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. The post Keeping Ahead of the Media appeared first on.

Media 195

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. The past two years have seen media weaponised by political discourse.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 1 Professional status: public relations.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. Blending earned and paid media.

How Social Media has Changed Public Relations for Destination Marketing?

Maine PR Maven

She shared some great tips about using social media for the tourism industry. The post How Social Media has Changed Public Relations for Destination Marketing? Public Relations SEO Social Media

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR Chases Top Tier Earned Media.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. If you look good and talk smoothly, any media outlet will open its doors to you, right? Do’s: Think through ahead of time what can be discussed publicly and what should not be.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! What Does Social Media Advertising Consist of? Social Media … READ MORE ». The post The Perfect Marriage Between Public Relations and Social Media Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos.

How to Put the Social into Your Public Relations Activities

Cision

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. But somehow, despite social media being an incredibly effective two-way communication tool, much of what brands do on social is yell about how great they are and selfishly pump out their own content. A lot of times, there’s not much that’s social about what’s going on in social media. Put that into the official social media plan.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination.

Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities. It corrodes trust and pollutes public discourse.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. RELATED: We're celebrating the maestros of media relations. ].

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

PR Expanded

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc.

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. It was great to send our client the media monitoring this am, full of positive coverage for the company. Crenshaw Communications PR Fish Bowl public relations

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Support legitimate media. We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

What You Didn’t Know About the State of Media

PR Expanded

And there are thousands of new publications appearing every single day. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. We compiled this data and published as the 2018 Global Media Report.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t.

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How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Don’t Neglect Social Media.

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. The post New Approaches to Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations 5WPR PR Firm

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. Many PR agencies believe that photos embedded in releases trigger spam filters and are therefore never reaching many of the media to whom they send.