Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. Use media wisely.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. B2B Social Media PR Strategy

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. ” Trump, after all, is a master at generating what we call earned media coverage. ” She sums up Hicks’ fitness for her job with the parting shot that lying to the media “is traditionally called PR.”

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR Chases Top Tier Earned Media.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination.

How Social Media has Changed Public Relations for Destination Marketing?

Maine PR Maven

She shared some great tips about using social media for the tourism industry. The post How Social Media has Changed Public Relations for Destination Marketing? Public Relations SEO Social Media

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. Blending earned and paid media.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. RELATED: We're celebrating the maestros of media relations. ].

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. If you look good and talk smoothly, any media outlet will open its doors to you, right? Do’s: Think through ahead of time what can be discussed publicly and what should not be.

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

What You Didn’t Know About the State of Media

PR Expanded

And there are thousands of new publications appearing every single day. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. We compiled this data and published as the 2018 Global Media Report.

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A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t.

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The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! What Does Social Media Advertising Consist of? Social Media … READ MORE ». The post The Perfect Marriage Between Public Relations and Social Media Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Put the Social into Your Public Relations Activities

Cision

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. But somehow, despite social media being an incredibly effective two-way communication tool, much of what brands do on social is yell about how great they are and selfishly pump out their own content. A lot of times, there’s not much that’s social about what’s going on in social media. Put that into the official social media plan.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc.

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. It was great to send our client the media monitoring this am, full of positive coverage for the company. Crenshaw Communications PR Fish Bowl public relations

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Support legitimate media. We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. The past two years have seen media weaponised by political discourse.

How are you using data to create public relations campaigns?

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post How are you using data to create public relations campaigns? Share your data-driven PR campaign with us. We’ve extended the deadline to March 20.

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How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Don’t Neglect Social Media.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. Many PR agencies believe that photos embedded in releases trigger spam filters and are therefore never reaching many of the media to whom they send.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. The holidays can bring out the best in PR teams, clients and media.

What is Media Training?

HMA Public Relations

Join us as we delve into another “tool” in the PR toolbox – media training. The post What is Media Training? appeared first on HMA Public Relations. Is your business in need? We're happy to share our expertise. learn more.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.)

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. The post New Approaches to Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations 5WPR PR Firm

Public Relations and Event Media Attendance

HMA Public Relations

As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. The post Public Relations and Event Media Attendance appeared first on HMA Public Relations.