Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151

Pitching Media Relations How To Media 151

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts.

Media Relations 67

Media Relations Strategy Marketing Media 67

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. If you’ve got a case study, examples of best practice, innovation, or favourite tools, we would love to have you involved.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 145

Media Relations Media Print Software 145

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 517

Blogging Media Relations Tools Report 517

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. Humans still needed Two years ago, Jean Valin led a project to explore the impact of AI tools on the PR profession on behalf of the CIPR #AIinPR panel.

Tools 100

Tools Analysis Technology Internal 100

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. You should already have a media kit. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. It’s clear that public officials can be as corrupt as crime families, so one should be careful with whom you engage in government relations.

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 109

Media Relations Media Survey Pitching 109

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Tools 215

Tools Social Media Small Business Media 215

Ethical Voices

SEPTEMBER 14, 2023

A few years ago, Apple made headlines and fans when it refused to give in to government requests for tools to break its encryption. AI, Media Relations, and Government Overreach first appeared on EthicalVoices. Should businesses comply with government requests for information? – The reconsidered.

Government 79

Government Ethics Media Relations Film 79

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 97

Media Relations Report Industry SEO 97

Flack's Revenge

JANUARY 14, 2016

HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? We’ve never been just about media relations – or sales. DIY Buyers tap Self Serve Info.

B2B 120

B2B Media Relations Media Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. TA: How can businesses appropriately amplify once they understand their people?

Analytics 120

Analytics Media Relations Media Software 120

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 137

Study Media Relations Media Measurement 137

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. And there you have it - a short list of cool PR tools to try today.

Tools 120

Tools Pitching Web Enterprise 120

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. Accuracy of Automated Tools: Automated tools are a necessity.

How To 195

How To Tools Analytics Reddit 195

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. And there you have it — a short list of cool PR tools to try today.

Tools 120

Tools Pitching Enterprise Web 120

ISEBOX

JANUARY 5, 2016

ISEBOX’s innovative tools for developing electronic press kits enables PR specialists to leverage content and gain expanded coverage for their campaigns. The post Pharmaceutical Media Relations appeared first on. To learn more, please contact us at sales@isebox.com or call us at (888) ISE-7275.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. Monitoring Media Lists. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Casey Egan.

Google 98

Google Data Pitching Tools 98

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. According to Cameron Craig , Apple used press releases as a tool of strategic communication tool. Do you need help with media relations? 1) What I Learned From 10 Years of Doing PR for Apple.

Media Relations 60

Media Relations Media Pitching Writing 60

Cision

FEBRUARY 24, 2016

Translation: communication professionals who fail to incorporate Twitter into their outreach and pitching strategies won’t get the earned media they’re hoping for. Want to improve your media relations? To help you out, here are three ways journalists use Twitter: 1. Find and Build Stories.

Twitter 120

Twitter Report Tools Pitching 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. However, with analytics tools, PR teams can now more easily estimate how many people are seeing their messages, how often they are shared, and how they are perceived. Collaborate More Easily In the past, PR teams often worked in isolation.

Technology 266

Technology Television Web Social Media 266

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Media moves on Twitter. An updated and current media list is a PR person’s best friend. Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 138

Software Tools Ethics Privacy 138