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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. Let’s face it; the tactics of media relations and content generation are similar from agency to agency. Be curious. Especially about business. Be a recommender.

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Behind the Headlines with Yvonne Lorie

Cision

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. HPRA provides year-round programs, professional development seminars and networking among other services. . What is your secret to Public Relations and media relations success?

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. She is a public affairs and media consultant based in Washington, D.C. She shared her approach on the webinar.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. public relations' The unequivocal answer from the panel of experts was maybe!

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Behind the Headlines with Marian Salzman

Cision

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e., How can brands keep up?

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The Personal Branding Formula

Doctor Spin

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Articles, seminars, publicity, and social media updates. Identify a Stupid Majority in your niche. Digital communication is too technical for PR professionals.” “PR

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