Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Axia PR

JUNE 21, 2023

Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries.

Media Relations 71

Media Relations Tools Report Media 71

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time. What is PR?

Resources 117

Resources Publicity Reddit Interviews 117

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. The post PR Tips On Being A Quotable Media Resource appeared first on Crenshaw Communications. Photo by CoWomen from Pexels.

Resources 149

Resources Media Interviews Comparison 149

Agility PR Solutions

DECEMBER 13, 2018

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low.

Media Relations 142

Media Relations Media Resources Brand 142

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. The result?

Media Relations 120

Media Relations Media Pitching Measurement 120

Polaris

NOVEMBER 17, 2014

It’s not uncommon for a well-read mommy blog with a highly engaged Canadian audience to ask a minimum of $3,500 for a sponsored post and giveaway that includes social media amplification. Make sure you devote the necessary resources to your blogger outreach and don’t skimp on the free samples so the bloggers can try your product.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! And just like anyone else, it is critical for us to establish relationships with them that show we are a resource for them. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. PR partners come to know a business and a team, and like any other good consultant, can be an important resource for key business moves such as hiring. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. 1) Earned media is sales enablement. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 98

Media Relations Media Web Pitching 98

HMA Public Relations

MARCH 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations. Learn more about how you can prepare for virtual interviews.

Resources 55

Resources How To Television Radio 55

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. Relationships don’t mean guaranteed coverage, but they often assure access. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

The Proactive Report

JUNE 20, 2015

The key to media relations has always been about just that – building relationships with reporters and editors. If you can become a reliable resource for them and provide them with excellent, credible, newsworthy content that makes their job easier, you will get more media coverage. Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. I had never stopped to think about the objectives and intentions on a public relations specialist’s end. I selected this topic because I am a Journalism major with five internships under my belt.

Infographics 299

Infographics Journalism Television Education 299

Agility PR Solutions

JUNE 15, 2023

Bootstrapped SaaS startups work hard to improve their brand reach and revenue, with the limited resources they have. Here, PR’s cost-effectiveness and expansive reach can be an absolute game-changer.

Case Study 86

Case Study Resources Study Media Relations 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial. In the process they accrue loads of institutional knowledge that can make PR content more relevant and actionable.

Trends 333

Trends Industry Government Data 333

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Here are the top 10 most-read posts from the last 12 months. Will AI replace PR people in the next 10 years?

Blogging 113

Blogging Software B2B Survey 113

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Work with them and keep them on your radar for a better time. .

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

APRIL 29, 2022

In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic. They’re a resource requiring constant maintenance by users. they’re work.

Agency 170

Agency Media Software Pitching 170

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Highlight a unique resource. Be a trusted resource. What makes a good subject line?

Media 96

Media Sports Agriculture Pitching 96

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Presenting a packaged story may offer an easier lift for newsrooms with limited resources.

Report 101

Report Automotive Media Local 101

Sword and the Script

SEPTEMBER 18, 2018

If you or someone you know needs help, look into resources – you need to take care of yourself just as much as your job. The post Managing Media Relations for a Publisher; Off Script No. I’m part of an internal committee at ALM and one of the things we do is focus on mental health.

Media Relations 68

Media Relations Media Insurance Insurance 68

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

prTini

SEPTEMBER 29, 2015

Social and digital media have completely altered conventional methods of distributing news and connecting with customers. Yet, media relations is still one of the most effective tactics a PR pro can leverage to ensure the right message is communicated to the right audience at the right time.

Resources 28

Resources Pitching Media Relations Twitter 28

Stephen Waddington

SEPTEMBER 7, 2021

The balance report to legal, human resources, or another function. Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%).

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. Illustration credit: topper ].

Trends 113

Trends Pitching Twitter Nonprofit 113

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

JUNE 6, 2022

Always link to your client’s website, and if you have other resources that you’d like to point to (especially evidence that backs up your pitch), make sure to link to it! What is media relations in public relations? Five Pro Media Relations Tips. If you have a relevant statistic, use it! Link, Link, Link!

Pitching 105

Pitching Media Relations Journalism Report 105

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding.

Agency 401

Agency Interviews Education Television 401