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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. Customers of Cision and Cision-owned Brandwatch will both have access to the data.

Reddit 174
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Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 267
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Trending Sources

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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. You’ll gain a complete view of all platforms, from LinkedIn to Reddit to TikTok, so you can monitor conversations, mentions, and engagements. You can then link any resulting coverage to your outreach activity!

How To 195
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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Beyond digital media, a solution such as Onclusive’s media monitoring tool will track your brand across social channels. You’ll gain a complete view of all platforms, from LinkedIn to Reddit to TikTok, so you can monitor conversations, mentions, and engagements. You can then link any resulting coverage to your outreach activity!

How To 195
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? PR Measurement: How is Communications Proving Value? What is PR?

Resources 117
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Twitter and LinkedIn will come up again later in this post. Yes and yes.

Survey 81
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Professional Development: An Investment in Yourself

Solo PR Pro

You can also search sites such as LinkedIn, Quora, or Reddit. If you are interested in sharpening your media relations skills, don’t miss our workshop on April 8, 2022 with media guru, Anne Isenhower. Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned.