Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Developing an Earned Media Suite.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021

Critical Mention

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

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How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Share Tweet Share.

8 Tips for Creating a Virtual PR Event

Critical Mention

Zoom, Periscope, Facebook Live, and Youtube Live are all great (and free) options to look into. Having access to a Media Contact Database could also give you the advantage of getting the right people at your events. Share the information about your event on all social media platforms!

PR Pros: What to Expect in Q4

Critical Mention

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns?

Understanding the Value of Social Influencers

Critical Mention

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media.

PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. .

7 Tips for Picking the Right PR Media Database

Critical Mention

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. A good media database provides users with multiple ways to search for contacts by a wide range of details. .

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time.

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook.

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7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Utilize Your Earned Media Coverage.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: .

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10 Influencers Who Dominate Brand Promotion

Critical Mention

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Share Tweet Share. Serena Williams.

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Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key.

Public Relations Holiday-Checklist

Critical Mention

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Analyze your Media Strategy for Next Year.

4 Ways to Avoid PR Disasters

Critical Mention

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Also, engage and interact with online users that share all types of social media mentions. As we previously discussed, your organization can receive positive media mentions or negative call-outs.

5 Ways to Improve your Online Reputation

Critical Mention

Social media plays a big role in improving your online reputation. You can use a social media monitoring tool to keep track of who’s talking about your organization so you can respond and show them and other prospective clients that you’re serious about your business and spreading its message. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. He’s been a comms and PR VP for a university, a radio (and now podcast ) host and producer, a columnist and a public speaker.

4 F’s for the Covid-19 virus

PR Daily

Since rumors spread at the speed of light, getting news from a company before fearmongering hits social media builds trust, and employees will turn to the company first for future information. Radio silence from the airline agents contributes to the uncertainty and makes the wait seem longer.

Critical Mention Launches Podcast Monitoring

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the addition of Podcast Monitoring to its Earned Media Suite. Podcast Monitoring is the next step in expanding our Earned Media Suite and meeting our customers’ needs.”.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” .

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Dunn Pellier Media teamed with the Grammy nominee and the other event co-founder, Kroger Co.,

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

See some of her top tips for how to make your organization more agile on social media and prepared for any crisis with this break down written by our VP of editorial, Roula Amire. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more. YouTube rolls out policy changes to protect younger viewers.

Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. The other 20% should be sales-related, pertaining to your business and its products. It’s ok to add a little bit of humor within certain media channels.

Using PR to Successfully Promote Your Next Big Event


They require intensive planning and a successful public relations promotion to get the word out, create interest, and compel action. This community could be connected by interest in you, your brand, or a common activity related to your brand. You need to evaluate the various social media and web-based platforms to determine which platform is most likely to be frequented and enjoyed by your target market. Engage Every Level of Media. Good events don’t just happen.



Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? million worth of media coverage.

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Take a page from political campaigns -- and set it on fire

Bad Pitch Blog

In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. And it''s even easier to do in 2010 thanks to things like social media. And endless number of robocalls to my phone and to my mobile phone, attack ads saturating TV and radio as my mailbox overflows with a serious waste of paper. Even YouTube preroll ads are of a political nature right now.

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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. It has the potential to interfere with earned media attribution some solution providers have brought to market.

Gillette faces backlash over campaign addressing #MeToo movement

PR Daily

Gillette launched its campaign with a short video it published on YouTube and shared across its social media profiles: “Boys will be boys”? RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . In the ads we run, the images we publish to social media, the words we choose, and so much more. Social media users’ reactions to Gillette’s move was mixed. Marketing PR Social Media #MeToo Backlash Gillette