Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Engaging with other fans is part of the joy of following any sport.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Radio Results . of the radio media coverage from the NFC East teams. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. What may seem as “just one response” could play a big role in shaping the perception of your client relations.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Also, earned media is among the most trusted types of media.

7 Tips for Picking the Right PR Media Database

Critical Mention

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. A good media database provides users with multiple ways to search for contacts by a wide range of details. .

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more.

Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. — Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck. People have shifted to social media communication on sites like Twitter and Facebook.

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‘Media day’ for professors boosts coverage for university

PR Daily

Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs. Sports teams get tons of coverage through “media days,” when athletes are trotted out to offer their wisdom about the upcoming season or championship game. Why shouldn’t a college try an “academic media day”—featuring its leading professors—to see if that lands any placements in targeted publications? Media Relations PR

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news.

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Highlights Positive Earned Media .

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

A slew of PR pros share what they do for a living

PR Daily

‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I write and distribute press releases and get executives in front of the media.”. “I I build my clients’ reputations by telling their stories via the media.”. “I

Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

You’ve got the sports communications. We do have in the organization that I supervise at the university experts who are media relations, social media, print publications, digital, a whole host of areas of expertise, all the creative services. We were thinking about content and thinking about how to deliver it or engage with different audiences across different media, so those are probably three big trends or changes over time.

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How to Get Around Paywalls with Licensed Content

Critical Mention

One way they’ve done so is by limiting their content to the public through the use of media paywalls. Media Paywalls: Locked licensed news content that is only accessible through purchase or paid subscriptions. Having said that, Journalists and PR professionals now have a harder time accessing earned media coverage. Either way, the concept is still relatively new, and has continued to grow throughout the years.

4 Ways to Avoid PR Disasters

Critical Mention

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Also, engage and interact with online users that share all types of social media mentions. As we previously discussed, your organization can receive positive media mentions or negative call-outs.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ With the changing media landscape, the ability to earn coverage requires that much more creativity! Who is Jelly Marketing?

Public Relations Holiday-Checklist

Critical Mention

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Analyze your Media Strategy for Next Year.

Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Find an Interesting Narrative to Secure Earned Media Coverage. #1 There’s no one size fits all approach to securing earned media coverage.

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How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Step 1 – Learn How to Get Earned Media. Step 2 – Monitor your Earned Media. Step 3 – Draw on Positive Media Coverage.

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Understand How Online News Tracking Improves Businesses

Critical Mention

If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Not only is seeing where your audience is from important, but identifying what popular words and terms associated with your searched keywords is useful for identifying related terms your audience members are using. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Here are today’s top stories: Sports organizations and brand managers pay tribute to Kobe Bryant. Shortly after news broke, tributes from athletes, celebrities, fans and more poured in on Twitter and other social media platforms. Though a best practice in a tragedy such as this would be to shutter social media posts along with PR and marketing messages, “more than half of the [NBA’s] 30 teams were scheduled to play,” The New York Times reported.

10 Influencers Who Dominate Brand Promotion

Critical Mention

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media.

How Online News Media Impacts your Business

Critical Mention

In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage. . Broad Range of Media. With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. For example, professional sports teams often have community partners and programs.

Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

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5 Ways to Improve your Online Reputation

Critical Mention

Social media plays a big role in improving your online reputation. You can use a social media monitoring tool to keep track of who’s talking about your organization so you can respond and show them and other prospective clients that you’re serious about your business and spreading its message. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Top 10 PR Tips for Companies With Established Brands

Critical Mention

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. The other 20% should be sales-related, pertaining to your business and its products. It’s ok to add a little bit of humor within certain media channels.

Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. The speech can be viewed free courtesy of Nasdaq Media Intelligence and Ragan Communications. Among them: Bad: Drive media coverage. Good: Through targeted media relations, reach 10 million target audience members by the end of the year. David B.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Digital media is booming.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

Community relations PR work and grassroots public affairs PR campaigns can be significantly enhanced by using media monitoring. Community relations and grassroots public affairs work usually have a primary goal in common: the need to foster or develop a strong relationship with the public within a designated area. Or, a grassroots issues campaign could seek to build support for a potentially controversial measure, like the construction of a new professional sports facility.

Should your C-suite tweet? Maybe!

Stuart Bruce

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support.

A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. Media literacy – awareness among the public of media manipulation is low.