Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Are they actively writing at the moment?

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

Media Relations in 2020

5W PR

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

This means that a public relations team’s challenge is to create a winning pitch that stands out. Before you pitch, take the time to ask yourself, why is this pitch a fit for the specific publications/journalists you’re targeting?

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

Survey 124

How to explain media relations value to clients

PR Daily

Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Media relations is a crucial component of the PR pro’s role. The savvy PR pro can do something that marketers can’t do: get your viewpoints featured by prestige publications. In the rapidly moving world we live in and with an increasingly saturated and fragmented media landscape, this innate value must be emphasized.”.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You will also profoundly annoy reporters by telling them how to write or edit their articles. Free guide: 10 ways to improve your writing today.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists. Legacy media professionals (editors, reporters, columnists, etc.) Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

A common sense approach to media relations

HMA Public Relations

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google mediaWhile it […].

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. How to Generate Media Referenceable B2B Customers with a Blog.

How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Monitoring Media Lists.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background and look at the company’s social media reviews. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 131

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. Mr. Pearlstein, a long-time reporter and editor turned professor, says he was looking to write about a “well-run company.” He found Clorox appealing because it had won some awards recently, and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Media relations ends; content marketing begins.

5 tips for summer media relations success

PR Daily

With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. If your news involves a holiday-related trend, deliver your pitch a week or two before the holiday. Garrett Public Relations.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. Digital publications continue to consolidate, reporters’ beats are changing and the U.S. So, what will be the key to success for earned media in 2021? Refine your media list.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.

What online matchmaking and media relations have in common

PR Daily

He was talking about his “approach” to communication on OkCupid and my PR mind couldn’t help but make parallels between the approach one takes to online dating and the approach for media relations. How does that relate back to media relations? One of first things a PR practitioner should consider is what media goal to set for your client. Try relating back to something they just wrote and get the conversation going that way.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. However, to higher-education PR pros who spend many working hours trying to get reporters to write and say nice things about our students, faculty and institutions, there is still life left in what we do. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs.

How to Write a PR Brief?

PReview: A Blog by NewsVoir

4 things to remember before writing a PR brief to your PR partner A nicely written PR brief is key to find a good match PR partner. Identifying a right PR partner for your business is one of the hard tasks, but writing a PR brief may probably be harder than this.

5 ways to freshen up your media relations efforts

PR Daily

Maybe it’s time for us to bring our media relations approach out of the winter doldrums, too. It’s not enough to quickly bang out a media pitch and shoot it over to a reporter. Let’s spend more time writing and perfecting the pitch. RELATED: Attend the Practical PR Summit and transform your PR skills to become more successful in the new media landscape.]. One major misconception clients have is that they can review the piece before publication.

Public speaking lessons from Dr. Martin Luther King Jr.

PR Daily

King’s ability to shift the hearts and minds of people by using effective dialogue is a testament to the profound impact public speaking can have on an audience. RELATED: Take the first step in achieving communications excellence ].

3 missteps that can kill your media relations efforts

PR Daily

Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch. PR pros should follow a similar strategy when it comes to media outreach. After vetting the publications list to ensure they publish or cover third-party content, scout out the best point of contact.

Managing the Challenges of Bad Publicity

Critical Mention

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

How to write a PR pitch

Doctor Spin

Let me walk you through how to write a PR pitch. Well, this is a hot potato where most journalists and many public relations professionals will recommend — email. In any case, you should write your pitch down. Let’s get to writing your PR pitch, shall we?

Public Relations Holiday-Checklist

Critical Mention

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Analyze your Media Strategy for Next Year.

How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Indeed, while some members of the C-suite are fantastic public speakers, others are far less comfortable.

One Year in Public Relations

Reputation Us

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR. Communications Tools Internal Communication Media Relations Public Relations Read Social Media communication internal communications marketing media relations PR Professional public relations Public Relations Associate social media writing