Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. What story or stories are you most proud of?

Meeting 95

Meeting Automotive Media Journalism 95

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”.

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Employee Print Writing Survey 147

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make

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Survey Industry Leadership Study 94

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. However, the root motivation for seeking that media coverage is usually to increase business outcomes.

Storytelling 163

Storytelling Media Nonprofit Government 163

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Online News + Print Results. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO. Priscilla Osorio.

Radio 78

Radio Print Sports Media 78

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched.

Media Relations 52

Media Relations Media Writing Pitching 52

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Determine what publications they read, and what makes them tick. Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Write simply.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. Using paid media to drive earned media coverage isn’t new.

Publicity 89

Publicity Media Advertising Advertising 89

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Enterprise Media Print 98

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. A few of my Seattle-based public awareness clients targeted mainly the city proper.

Print 120

Print Tourism Transportation Film 120

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Story ideas and submissions are relatively easy to provide to a media outlet.

Newspapers 62

Newspapers How To Media Print 62

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? For example, is this a wire or a print story or both?

Pitching 0

Pitching Training Media Relations Newspapers 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Consequently, more publications are integrating visuals into their news.

Comparison 120

Comparison Television Print Social Media 120

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Media opportunities come and go fast. Are they articulate? Create content.

Leadership 83

Leadership Print Training Radio 83

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

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Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies.

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Agency Meeting Print Course 136

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. But also assess the brand identity and its ultimate mission, something communications and public relations professionals are adept at. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 92

Community How To Marketing Data 92

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. They might even provide select data to the public, to be more transparent. Emerged Trends.

Trends 120

Trends Mobile System Web 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 84

Journalism Print Newspapers Advertising 84

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I do love cooking, though, and someday I’ll get around to writing all those fictional stories rolling around in my head. After that was a stint as a sonar technician in the Navy.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Familiarize yourself with our publication and the types of stories we cover. Can you tell us what types of stories, trends or issues are on your radar now? Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Representing the public that we serve 4.

Education 103

Education Print Government Ethics 103