Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Media 215

Media Pitching Survey Publicity 215

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

Pitching 60

Pitching SEO Media Relations Report 60

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Startups and small businesses. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. Keep Your Pitch Clear and Straight to the Point.

How To 105

How To Media Pitching Report 105

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Waxing UnLyrical

JULY 22, 2015

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Media Relations 40

Media Relations Media Policies Social Media 40

Garrett Public Relations

FEBRUARY 20, 2023

While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. What do you need to do before engaging in a PR effort?

Pitching 98

Pitching Publicity Media Small Business 98

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. From an expectant mother to a mom of three, here's how three solo PR pros planned their parental leaves while keeping their successful businesses running smoothly. One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage.

Print 112

Print Trends Agency Brand 112

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Here are three of their pitching tips to help you clinch that coveted media coverage. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. Ask for case studies and examples of past campaigns they have executed for similar businesses.

Agency 62

Agency Case Study How To Crisis 62

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Louis for 11 years in a row by Small Business Monthly.

Conference 169

Conference Training Small Business Leadership 169

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. That reporter working on a story for that top tier media outlet?

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch.

Media Relations 40

Media Relations Media Pitching Small Business 40

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. In fact, it can be a lot like writing a pitch or press release for a client. Description of services.

Social Media 131

Social Media Writing Tools Examples 131

Garrett Public Relations

FEBRUARY 11, 2018

After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Report 86

Report Pitching Publicity Small Business 86

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 163

Report Local Media Pitching 163

Beyond PR

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 64

Strategy How To SEO Engineering 64

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

Garrett Public Relations

SEPTEMBER 23, 2023

Looking for earned media coverage? ” appeared first on Garrett Public Relations. It's not all about who a PR person knows. The post 7 Questions to Ask a PR Pro Instead of, “Who Do You Know?”

Publicity 91

Publicity Small Business Media Pitching 91

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch?

Pitching 40

Pitching Blogging Small Business Media Relations 40

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

SEPTEMBER 6, 2022

Even small business owners can benefit from their guidance. When you meet with them, listen to their pitch and see if you align with their philosophy. How do you know if you should incorporate your business? And don’t let the term “wealth manager” scare you!

Financial 52

Financial Strategy Insurance Insurance 52

Garrett Public Relations

JUNE 19, 2022

It turns out that it may even be worth better results from your public relations initiatives. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 142

Study Publicity Small Business Pitching 142

Garrett Public Relations

MAY 16, 2021

Broadcast media peddling placements. Public relations pros are shaking their heads. There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards.

Trends 200

Trends Industry Publicity Media 200

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A 24: Learn from Related Industries. It works for me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49