Remove Media Relations Remove Pitching Remove Product Launch Remove Publicity

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. To make sure your product launch is on track, you can take a closer look at these three T-Swift lyrics below: “Cause Darlin I’m a Nightmare Dressed like a Daydream”.

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.


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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

No News, No Problem: How to Keep a Steady Media Relations Drumbeat

Shift Communications

This week: Launching a first-of-its-kind product. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Here are a few of the ways our team keeps a steady media relations drumbeat all year long. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed.

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July. Strayer Success, Ogilvy Public Relations.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The story can then be released to other media after the exclusive runs. It may also result in a more substantial story than a simultaneous release to dozens of media. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs.

How to grab headlines when you don’t have news to share

PR Daily

Here are some ideas for how to rejoin the conversation once the public eye has moved on. When a business has news to share, like a product launch, new location or other milestone, it can quickly nab a top spot in news feeds. The resulting flow of content can help boost engagement on social media, leading to more web traffic, a growing audience and new business leads. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

8 ways to build a relationship with freelance reporters

PR Daily

As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted. A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to cover as a staffer. Email Media Relations pitching

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How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Here’s a reminder for those just starting out in media relations.

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Media Relations Pitching Public Relations

8 rules for better communications during COVID-19

PR Daily

The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Not surprisingly, there seems to be a growing negative response to coronavirus-related marketing that’s too tangential or loosely-tied to the global pandemic.

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. The key to a successful relationship (and media pitch) is to align your company's needs with that of the journalist. Recommended Reading: 7 B2B PR Tips on How to Boost Your Media Presence. It also attracts public interest.

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A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email.

Last-Minute PR Tips For A Successful CES

ImPRessions - Crenshaw Communications

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. You can even pitch media once CES has ended. Think about it, many tech journos started receiving CES pitches in July!

4 reasons you should ditch the word ‘excited’

PR Daily

It may sound harsh, but the public does not really care how excited a spokesperson is to be launching a new product or opening a new building. Of course, spokespeople should be prepared for media interviews, but if it begins to sound like they are reading out the press release or crib sheet, then interest is going to be quickly lost. Hi, I’m from Facebook and incredibly excited to pitch you the smiling face of late neoliberal dystopia #r4today.

4 digital tools that are reshaping PR

PR Daily

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches. Public relations and social media: At times it would appear there’s tension between the two. However, social media presents a significant opportunity to enhance PR. Here are four opportunities social media offers PR experts and small businesses in 2018: 1.

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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . So will joining social media conversations about the news.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Photo by Daniel Von Appen.

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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups. Don’t rely on basic corporate announcements or product launches. Media business press media relations

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How to keep a proactive press office


It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) The first step would be for us to reach out to those media outlets and get a list of their planned topics.

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Top tips on how you can secure product placement coverage for your brand


There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection. Make sure that your products have seasonal hooks . Ensure you have strong imagery to accompany your products.

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category.

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What your media coverage says about your PR efforts

Media Bullseye

Although most modern PR practitioners insist that PR is about more than media relations, the fact remains that earned media coverage continues to define much of what most people (and clients) think of when they hear “PR.” So, garnering press coverage of events, product launches, legislation passed or killed, or just about any other sub-PR specialty practice is at the heart of what most clients want. Reporters at top-tier publications are inundated with pitches.

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. Chinese media are also more accustomed to group interviews.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience.

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6 reasons comms—not IT—should ‘own’ the online newsroom

PR Daily

In today’s 24/7 news cycle, a brand’s online newsroom needs to be updated constantly,” says Michelle Garrett of Garrett Public Relations. Not only do employees learn about their campus, but resources-strapped news media outlets have picked up Duke-written stories. You can pitch stories all day, but thinned-out newsrooms just don’t have the staffing to cover your organization the way they used to. Content Marketing Media Relations online newsroom

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations really understands what we do. Some date from the birth of the industry, just after World War II, while others are more recent media creations. Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. Crenshaw Communications imPRessions public relations PR public relations stereotypes

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Your innovative new product is close to launch…but competitors are close behind.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. The tools used were BuzzSumo to estimate social shares, and Boost the News (a beta product) to estimate traffic (I also checked Page Authority with the MozBar , but all three had PA:1).

Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Want your public relations to rule? With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact.

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. Set Realistic Goals for Product News. That’s why it’s important to set realistic goals and expectations for product launches. b2b Media Public Relations b2b PR media

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Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs

PR Daily

Following Amazon Web Services’ move to stop hosting social media app Parler, Amazon said on Monday that it was removing from its marketplace many third-party products related to QAnon—the far-right conspiracy theory that had a role in the recent U.S.

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Campaigns, PR Events and Publications. Mirrored Media: BMW IconicSounds Electric. Cause-Related Marketing Campaign. SSPR: El Paso County Public Health Department COVID-19 Campaign. Community Relations Campaign. Mirrored Media: BMW Road to Coachella 2019.

8 PR superstitions to avoid

PR Daily

Think twice about sending a pitch with an embargo date for your new product launch, app or merger announcement. Often, these pitches and press releases go unanswered, and a more effective solution would be to practice good brand journalism. Though there’s often anecdotal proof that being persistent with a journalist landed a PR pro a media relations win, this is often the exception and not the rule. Any publicity is good publicity.

Behind the Headlines with Kristin Daher


Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

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Instacart to lay off roughly 1,800 workers, IOC president says there’s ‘no plan B’ for delaying Tokyo Olympics, and NFL honors health care workers with Super Bowl tickets

PR Daily

Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more. Canada-based company Candy Funhouse is looking to hire full- and part-time “Candyologists,” or taste testers for its products.

5 common misconceptions about PR pros

PR Daily

It’s a running joke in our industry that few outside public relations really understand what we do. Some date from the birth of the industry, just after World War II; others are more recent media creations. Public relations today is largely about storytelling. For most public relations professionals, though, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful.