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10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. Having a piece published in a recognized magazine is often more appreciated than pushing it to a company website or via its social media channels. Despite this, PR pitching to trade press editors often feels like an afterthought.

4 tips for pitching magazines

PR Daily

Magazines require more lead time and can have different staff working on print and digital operations. We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford.

Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike. What does this mean for the public relations industry? It devalues print coverage as readership falls.

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How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1.

Secrets to pitching broadcast (according to a former broadcast journalist)

Agility PR Solutions

It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. RELATED: Learn top strategies to communicate with consumers, physicians, and employees at Johns Hopkins Medicine. ]. Alas, that requires the participation of our poorer brethren, my former colleagues, and that’s why public relations has a problem.

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How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. Crafting a pitch that’s powerful enough to get a busy reporter’s attention is just the first step to earning coverage. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? Fender’s experiential media event turned reporters into consumers.

5 tips for summer media relations success

PR Daily

With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. Pitching can be anything but a picnic during the summer. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. Gift guides for many print magazines are already in the works.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Pitch media upstream.

Pitching Ultimate Wedding Magazine: Q&A with Editor Tina Reading

Cision

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We ignore blanket pitches, but pay attention to those that are individually addressed, well written and interesting.

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. Use insight about a publication and its audience as part of your pitch. #3 Print accounted for 43.8% media

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Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Determine what publications they read, and what makes them tick. Pitch the right person.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. The reality is that the holidays can be a great time for a publicity push. Reporters at both print and digital outlets still work during December and still have space to fill.

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Citing a decline in print media, an increase in brand and news media partnerships and a rise in content marketing, some experts say that PR pros rely too heavily on building rapport with reporters. Here’s why: Print media's decline. An increase in brand/news media partnerships.

5 steps to an outstanding media relations calendar

PR Daily

Whether you’re targeting print publications, online/broadcast reporters, bloggers or a social media audience, the better you plan your campaign, the more chance it has of success. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. Get to know your target publications’ styles. She leads the PR and social media strategy for clients that include Vue Cinemas and Ladbrokes.

How to successfully pitch podcasts

PR Daily

Here are some tips on working with these nascent media heavyweights. ” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. Consider: The time required from a client is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. How to avoid ruffling feathers with your pitch. “I

The dying art of media relations, how can PRs remain relevant despite the changing media space?

Prohibition

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. Public Relations Social Media

How important are visuals to media relations success?

PR Daily

If you didn’t realize that providing journalists with quality imagery is an essential part of the media relations process, now would be the ideal time to get up to speed. Nearly half of the reporters surveyed said visuals that accompanied PR pitches were “very important.”. Those numbers are about the same when it comes to helping your pitch make it into a final, printed product.

The dying art of media relations, how can PRs remain relevant despite the changing media space?

Prohibition

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. Public Relations Social Media

Want your pitches to land? Take cues from Ragan editors and other experts

PR Daily

Let’s review more tips that will help PR pros move to the front of the pitching line: Offer fresh data or useful information for our audience. If the information you’re pitching is not of serious interest to our readers, why would we bite? Before you pitch, consider: Would this pitch make the journalist’s job easier? Is this information something that would inform, entertain, educate or engage the audience of this publication? Pitch on a Tuesday afternoon.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. On the other hand, jobs for media types are forecasted to decline 9 percent to 45,900 over the same period. Because the name of the game in media relations is building trust.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. Cision says retargeting advertisements based on earned media audiences in this way is more effective too.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. PR tips for killer media lists. Good media lists improve relations.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Most PR teams will amplify segments on social media for further exposure. Are you pitching local news or national?

Pitching tips for tech PR pros

PR Daily

Earning a wide variety of media coverage should be a part of every technology PR program. Although universal pitching rules can apply to that, there are a few additional twists. In some ways, pitching in tech is more straightforward than working with mainstream news outlets or consumer lifestyle publications. This basic media relations rule is particularly important when dealing with technology reporters.

Is PR creating its own buzz? The emergence of earned media-led marketing

Agility PR Solutions

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The emergence of earned media-led marketing appeared first on Agility PR Solutions.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Create and distribute press releases to targeted media outlets.

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12 Tips for an Effective Joint Press Release

Glean.info Blog

Image by Public Domain Pictures from Pixabay. Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. Thorough proofreading prevents embarrassing mistakes from appearing in print or online.

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