5W PR
OCTOBER 14, 2019
A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. One place to start looking is Pinterest, especially group boards.
Waxing UnLyrical
DECEMBER 4, 2013
And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Share the Pinterest love.
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PR in High Definition
JULY 9, 2018
Firefly will increase NGINX’s brand awareness across all three European markets, with the agency set to handle media relations activity including press relations, speaker programs, awards, and news hijacking. Firefly will also manage analyst relations activities, directly supporting the lead pipeline.
Landis PR
NOVEMBER 15, 2021
Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications.
Barokas
DECEMBER 5, 2019
Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. But media expectations and budget reality are no joke.
5W PR
NOVEMBER 14, 2019
However, using a website like Pinterest would also help with getting another corner of the internet and increasing sales. Instagram is undoubtedly the best influencer marketing channel, but there are other businesses that can take advantage of to propel their results. Of course, a fashion brand certainly shouldn’t overlook Instagram.
Flack's Revenge
MARCH 21, 2018
This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest.
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