ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. The post Pharmaceutical Media Relations appeared first on.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. The post Managing Media Relations for a Publisher; Off Script No. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Or use these events to drive media relations and community conversation. Does your company target a variety of audiences across different industries? If so, remember that we are in the age of personalization.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media Internal International 52

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

MARCH 29, 2017

82 percent believe more regulation should be applied to the pharmaceutical industry. RELATED: Get new strategies to build coverage and trust at the PR and Media Relations Summit in New York. 69 percent believe one should prioritize one’s own country’s needs over those of the rest of the world.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60