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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Pitch a story and not your spokesperson.

How to write a PR pitch

Doctor Spin

Let me walk you through how to write a PR pitch. Well, this is a hot potato where most journalists and many public relations professionals will recommend — email. In any case, you should write your pitch down. Let’s get to writing your PR pitch, shall we?

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How to write a PR pitch

Doctor Spin

Let me walk you through how to write a PR pitch. Well, this is a hot potato where most journalists and many public relations professionals will recommend — email. In any case, you should write your pitch down. Let’s get to writing your PR pitch, shall we?

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Journalists’ inboxes are full of email pitches with buzzwords and jargon, so naturally they’re going to say — “Just tell me about your product or service. They’re probably not thinking about the extraordinary PR pro who wrote them a carefully crafted pitch or detailed follow-up email that may have inspired a great article.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

How to pitch to journalists during the pandemic

Prohibition

As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. Be clear and concise when pitching to journalists during the pandemic.

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting.

Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Monitor the media environment. Media interest in this story will continue until the public health crisis abates.

How to Maintain Relationships With Journalists During the Pandemic

PRSay

The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. PR Training coronavirus Media Relations Media Training

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I Can’t Use National Media

Mora Communications

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media. As to your first point, that you don’t have a story that could interest the national media: why not? National media feeds the local media.

Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration

PRSay

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. PR Training Media Relations Media Training news releases

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How to Work Smarter — Not Harder — in 2020

PRSay

But you have to let go of three false beliefs about working in public relations: 1. What about missing inquiries from media? I’m doing a training session that will clearly walk you through the specific answers. Get more media pitching knowledge from Michael Smart here.

PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC.

How to successfully pitch podcasts

PR Daily

Here are some tips on working with these nascent media heavyweights. ” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. Consider: The time required from a client is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. How to avoid ruffling feathers with your pitch. “I

The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. I asked this Media Relations Master about that because she came up through big New York City agencies. Back to this particular Media Relations Master conversation.

Pitching in a Pandemic COVID-19 PR Coronavirus Tips

wiredPRworks

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media.

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6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. Or they may divulge information not intended to be public.

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

PR Expanded

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. Social media conversations and past articles, blogs, comments, tweets, etc., FEEL First public relations Speaking

Scary Similarities Between Halloween And PR

ImPRessions - Crenshaw Communications

It’s the same way in public relations. Those plans may be for 90 days to six months, complete with realistic KIPs, media expectations, and outcomes. Similarly, we hold each other up in public relations. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

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When looking for earned media, get your owned and paid channels in order

PR Daily

In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first. Her Twitter lists alone are proof of her ability to use technology in service of media relations.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Still, I’ve seen several executives arrive more than a few minutes late to a media sit-down.

Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

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Nine ways to use public relations to grow your business.

Prohibition

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? What does public relations do for your business?

7 PR lessons from ‘Hamilton’

PR Daily

There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online. Often, you have one chance to successfully pitch your story in a way that piques reporters’ curiosity.

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Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. Traditionally, most public relations programs have included some sort of thought leadership component, putting the spotlight on the organization’s CEO and maybe a couple other key executives. For big companies, these events often feed media frenzies as the entire existence of an organization is called into question. Expand your organization’s media training.

4 easy steps for being a great podcast guest

PR Daily

As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. RELATED: Deliver powerful leadership messaging in a digital landscape ]. Even if you have successfully pitched the host, don’t assume your suggested pitch is the only topic that will be discussed. Once you determine the date, promote it on your social media channels, blog, and website. Media Relations podcasts

How to Prepare for the Big Interview: Q&A With Brad Phillips

Cision

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Puss Pitch Gets the Boot

Bad Pitch Blog

This Autopilot pitch may read harmless. But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. In the third paragraph, the pitch turns in a sales job to visit and read their site. Media training tells us three times for every one idea. This short pitch goes long on mentioning Cat Bloggers.

What your media coverage says about your PR efforts

Media Bullseye

Although most modern PR practitioners insist that PR is about more than media relations, the fact remains that earned media coverage continues to define much of what most people (and clients) think of when they hear “PR.” With that as our starting point, let’s take a look at some of the things that might be going wrong—or right—in your media coverage. Reporters at top-tier publications are inundated with pitches. Media Relations Public Relations Feature

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Snapchat added 13 million daily active users over the past quarter, bringing the social media app’s total daily user count to 203 million—the platform’s highest numbers since it went public in March 2017. Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

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7 truths about a career in communications

PR Daily

Arvind Bining, social media manager for PR Ramp, and Katy Ringsdore, head of media relations at LoqBox, said the struggle to explain what you do is real: pic.twitter.com/kTbNZDEYZi. Storytelling, pitching and writing are crucial facets of the career.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. Public Relations

Can journalists simultaneously work as media trainers?

PR Daily

A member of the news media can offer valuable insights when helping train and promote clients. Between segments, Roberts would go to BuzzPR and help with “creative work,” such as pitches and media training. At no time did he disclose to viewers his connection to the companies or his public relations firm: BuzzPR. Balancing journalism and media training. It’s not uncommon to see a journalist become a PR professional.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. But we in public relations do.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

The platform can serve you best when you follow and interact with those offering information you seek—and for PR pros, that can be a variety of tweets covering crisis communications, B2B best practices, media relations, grammar tips and more. Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Public relations. Mr. Media Training (@MrMediaTraining) November 21, 2017.