PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 129

Report Pitching Media Survey 129

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Her passion for her town turned into quite a bit of amazing publicity for her. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. PR FOR ANYONE.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

It’s the same way in public relations. Similarly, we hold each other up in public relations. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. They can both be scary as well as fun. Here’s what I mean. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Bianchi Biz Blog

APRIL 3, 2023

The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 115

Media Relations Meeting Pitching Conference 115

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” I need that fishbowl stuck on MY head! (I A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

Resources 195

Resources Pitching Television Radio 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Misguided media relations strategy. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Being unprepared . It’s cringeworthy – and easily prevented.

Interviews 251

Interviews Media Television Media Training 251

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? What are the advantages of public relations over advertising? What does public relations do for your business?

Publicity 48

Publicity Advertising Advertising Tools 48

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 200

Skype How To Crisis Pitching 200

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

PRSay

JANUARY 2, 2020

But you have to let go of three false beliefs about working in public relations: 1. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

How To 140

How To Training Creativity Storytelling 140

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Cision

OCTOBER 6, 2015

Not sure what to include in your pitch to reporters? Second, I’ve had success by reminding reporters that HIPAA laws mean only one side of the story is getting out—but that your silence doesn’t mean the “facts” put into the public square by others are accurate. Speaking to the reporter doesn’t guarantee you a positive story.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

FEBRUARY 20, 2020

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in.

Radio 180

Radio Tools Journalism Interviews 180

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity!

Publicity 225

Publicity Marketing YouTube Video 225

Bad Pitch Blog

FEBRUARY 4, 2007

This Autopilot pitch may read harmless. But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. Media training tells us three times for every one idea.

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Pitching Media Training Blogging Training 40

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Mine Social Media for Public Health Trends. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. The entrepreneur has to conceive, pitch, and close while keeping the train on track. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Tech companies start calling themselves “idea incubators.”

Marketing 100

Marketing SEO Writing Engineering 100

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 163

Report Local Media Pitching 163

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C., What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49