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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

What metrics are important for measuring your results? How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

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Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.

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Key Metrics for Evaluating the Success of Your Technology Campaign

Ronn Torossian

To evaluate the success of a technology campaign, you need to measure key metrics. Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

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