Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape. Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative. Read PR pro Dorthy Crenshaw’s tips for sidestepping common storytelling pitfalls here. MEASURED THOUGHTS.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. MEASURED THOUGHTS. The post Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China appeared first on PR Daily.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. MEASURED THOUGHTS. The post Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle appeared first on PR Daily.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. A recent global study found that 62% of consumers want companies to take a stand on pressing issues such as fair employment practices, immigration, data privacy and climate change. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR). MEASURED THOUGHTS.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

MEASURED THOUGHTS. Twitter scrambles to protect privacy, and YouTube cracks down on fake news. In a blog post, Twitter wrote : Protecting the privacy and safety of the people who use Twitter is our number one priority and we remain focused on stopping abuse of Twitter’s API as quickly as possible. The post Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out appeared first on PR Daily.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

In an age of constant security breaches and data privacy concerns, most consumers recognize this. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Protect your privacy in between meetings with a webcam cover. Grab this webcam with microphone and privacy cover for an all-in-one setup. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ].

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. MEASURED THOUGHTS. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more appeared first on PR Daily.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

MEASURED THOUGHTS. However, consumers’ growing privacy concerns probably contributed to the market decline. She acknowledges that “privacy is top of mind” both for consumers and her executive team. I think the tech world needs to own this better communicate privacy standards to build trust,” she said. “I Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience.

How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. The real opportunity for PR pros and marketers, however, might be voice storytelling. Are there privacy and security issues here?

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

In a blog post, Microsoft wrote : This new structure would build on the experience TikTok users currently love, while adding world-class security, privacy, and digital safety protections. MEASURED THOUGHTS.

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Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. MEASURED THOUGHTS.

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. MEASURED THOUGHTS. privacy laws, including California’s Privacy Act.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

The social media app said it’s exiting the market in Hong Kong following concerns over data sharing and privacy in relation to China’s new national security law. Why it’s important: As social media platforms and tech companies grapple with international laws and how they could affect users globally, communicators can also use this as a reminder of the growing concerns over users’ privacy and data. MEASURED THOUGHTS.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

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5 PR lessons from CES 2020

PR Daily

The robot—along with innovations such as smartwatches and fitness trackers that measure your heart rate, chatbots that answer customer queries, and tailored recommendations at the touch of a button or voice command—make consumers’ lives more enjoyable and efficient. Companies including Google, Facebook and Amazon focused on alleviating privacy concerns with new features and tools that enable consumers to control how their information is shared.

Richard Edelman on trust in 2020: ‘Make it happen’

PR Daily

As an example of the real-world implications of this loss of trust, Edelman points to the tech sector, which he says has lost its place as the most trusted industry, in part due to job losses to automation, privacy concerns and the actions (or lack thereof) of certain social platforms. To understand the essential elements of trust, the researchers broke down a central question in measuring confidence over the last two decades: Do you trust a company to “do the right thing”?

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Why it matters: As privacy and security concerns loom large, take extreme care when handling consumers’ data. MEASURED THOUGHTS. Forty percent of you say measuring and reporting your ROI stands as the biggest stumbling block, while the rest of you are evenly split on a lack of budget, siloed departments and getting buy-in from your organization’s leaders: PR pros, what's the biggest obstacle to your PR campaigns and efforts?

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. MEASURED THOUGHTS.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

MEASURED THOUGHTS. The growth stands despite consumers’ growing privacy concerns as well as criticism over the way Facebook continues to allow political ads on its platform. Why it matters: Whether you’re conducting privacy and data collection or taking a position on a divisive social or political issue, you can’t please everyone. Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

PR Daily

MEASURED THOUGHTS. Rakuten told Motherboard in an email this was introduced to comply with the California Consumer Privacy Act (CCPA). Though Edison declined to comment, Foxintelligence executives argued that its methods strike a balance between delivering value and respecting users’ privacy. As consumers’ privacy concerns grow—along with data-gathering regulations—figure out how you’re going to obtain consumer data along with ways to clearly disclose your efforts.

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

MEASURED THOUGHTS. On Monday, the social media platform introduced new policies and settings designed to protect children and their privacy. Why it’s important: Business Insider reported that the new policies might cost YouTube’s ad revenue to decrease by up to $50 million, but the changes were made after Google paid $170 million to settle a lawsuit asserting that YouTube had violated the Children’s Online Privacy Protection Act.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Data privacy and protection are extremely important to Princess Cruises and the company regrets this incident. As part of its ongoing operations, the company is reviewing security & privacy policies and procedures and implementing changes when needed to enhance information security. MEASURED THOUGHTS. We asked how—or whether—you were using the metric “share of voice” to measure your campaigns. Do you use Share of Voice (SOV) to measure your campaigns and messages?

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected. For example, if user growth numbers stagnate or decline because of privacy or cybersecurity concerns, you might want to remove the platform from your list of online presences.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

MEASURED THOUGHTS. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. Here are today’s top stories: Instagram privacy hoax hooks big fish. MEASURED THOUGHTS.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California. MEASURED THOUGHTS. Content Marketing Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. Meanwhile, Zoom has turned to security consultants and privacy experts to fix its security issues and fix its image following a slew of negative headlines and “Zoombombing.”. MEASURED THOUGHTS.

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

MEASURED THOUGHTS. The spread can serve as a reminder that although video content is popular, there are opportunities to stand out and attract consumers with podcasts and audio storytelling in a space that isn’t yet oversaturated with content. Report: Consumers say tech companies can do better on privacy and more.

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

MEASURED THOUGHTS. Why it matters: As Twitter and other social media platforms struggle for user numbers and growth—along with grappling with PR crises sprouted from privacy concerns and harassment issues among users, remind yourself that a single platform shouldn’t be where you pin your organization’s online success.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

MEASURED THOUGHTS. Why it’s important: Though Microsoft recently announced that it might acquire TikTok, the future of the social media app with its privacy and data concerns remains uncertain.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

As many industries grapple with data security, best practices and privacy concerns, Davison says, there are interesting stories for companies who are taking early measures. “It’s Crisis Communications Executive Communication Leadership Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It’s not about privacy and friends, but strutting on the world stage. MEASURED THOUGHTS. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. Branding Content Marketing Crisis Communications External Communications Marketing Media Relations Morning Scoop Speechwriting Storytelling Visual & Video Communications Writing & Editing

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. MEASURED THOUGHTS.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

MEASURED THOUGHTS. If you break it down, the larger following might still get more users to look at your offering, but engagement rate is also a measure of the influencer’s connection with his or her network. We welcome conversations with privacy experts, policymakers and other companies about how to continue building tools like this.

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019. MEASURED THOUGHTS.