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Building a perfect pitch? The story is in the data

Onclusive

This means that pitching must start with the right data and end with measurement. Also, make sure that it’s compliant with privacy laws such as GDPR. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?

Pitching 370
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 3) Data privacy seems to be a marquee issue for the association. Thank you, Stacey, for sharing your ideas!

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 189
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 186
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

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A Beginner’s Guide to Digital Media

5W PR

Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox. Combat misinformation, protect privacy, and engage in respectful discourse. Learn to evaluate information sources, question claims, and recognize bias.

Media 78