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4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Public relations.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Remember that effective media relations requires more than just storytelling.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

MEASURED THOUGHTS. It’s a rule that has remained over the years, despite the increasingly crowded digital media landscape. Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Underlying the multiple, momentous challenges communicators have been grappling with for the past six months is the imperative to speak truth through storytelling to identity and amplify the very purpose of an organization. RELATED: Join us Oct.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

Related reading: Quora confirms data breach for 100 million users. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

RELATED: Earn recognition for your incredible comms efforts ]. Discovery Education took home three wins this year, taking home the top prize for best Social Media Campaign, Public Health or Safety Initiative, and Video or Visual Design.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . If a deadline has passed, team governors will work with local elections officials to find another election-related use for the facility, including but not limited to voter registration and ballot receiving boards.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Danbury, Connecticut’s recent sense of humor brought fundraising and media coverage. MEASURED THOUGHTS. Though these managers are ambitious, the career path to social media leadership roles remains unclear.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Spotify’s social media team started out the week by sharing the top songs streamed around the world from Oct. The social media team for Domino’s Pizza in India shared a video by Dr. Shriram Nene, in which the physician discussed whether food delivery was safe during COVID-19.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage. MEASURED THOUGHTS . — Twitter Investor Relations (@TwitterIR) July 23, 2020. — Twitter Investor Relations (@TwitterIR) July 23, 2020.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more. Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. MEASURED THOUGHTS. Create a branded virtual background and social media images with PicMonkey.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. What’s the career path of a social media communicator? Ragan Communications and PR Daily , in partnership with the Institute for Public Relations and the University of Florida, will deliver the answer through the inaugural Social Media Career Survey. You can participate by sharing your views about social media’s function and future. It also takes months to see results from paid social media ads and pay-per-click campaigns.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. MEASURED THOUGHTS. The World Federation of Advertisers recently surveyed senior executives at “58 companies that collectively [spend] $92 billion on global advertising,” and revealed 31% are already or will probably stop social media ads as part of the #StopHateForProfit boycott—or alongside of it. "In Some are also reviewing the role of social media platforms in the media mix.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Richards also issued an apology video to the Moody College of Communication at the University of Texas, “whose Stan Richards School of Advertising and Public Relations is named for him,” AdAge reported. MEASURED THOUGHTS.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online. Make sure you put your money where your mouth is by donating to organizations that support the causes you highlight, and outline a plan with specific goals, such as increasing your workforce’s diversity to attain a measurable benchmark.

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From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management branded content earned media media relations paid media PESO PR trends social good social media storytelling writing

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Kraft deleted the social media content around the campaign, but consumers’ tweets remain under the hashtag—and consumers are still criticizing the company in new social media posts. MEASURED THOUGHTS.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Then, the social media team included a legal disclaimer: By sharing your message with us using #MayThe4th , you agree to our use of the message and your account name in all media and our terms of use here: [link]. Thank you for yet another example of companies who don't understand how social media works. I wonder if that was typed completely earnestly by an attorney, or with deep, deep shame by a social media person. MEASURED THOUGHTS.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hormel will also donate one meal to Feeding America for each entry, up to 10,000 meals, and is also encouraging people to post the declicious masks on social media platforms under the #BreathableBacon hashtag. MEASURED THOUGHTS. More than half (57%) of social media managers say they plan to leave their current position within two years, according to a new survey from the Institute for Public Relations, Ragan Communications and the University of Florida.

Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The hope was that through storytelling, the brand could share a message of unity around the dignity of work—which is a core value for its customer base of blue-collar workers and creative artisans. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds. MEASURED THOUGHTS.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

I cannot give enough thanks to all our members and staff who worked on the A2020 initiative and to our head of Member Relations and Awards, Lorenza Muñoz, for her leadership and passion in guiding us through to this point and helping to set the path going forward. RELATED: Ragan's Back to the Workplace Guide ]. MEASURED THOUGHTS .

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. A statement from our CEO regarding the recent media reports: pic.twitter.com/HBdzDxoTdh. MEASURED THOUGHTS.

Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

Today is May 4, or #MayThe4thBeWithYou, if you’re a “Star Wars” fan or social media manager. USA Today reported : On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. MEASURED THOUGHTS.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Let me dial your phone number so we can converse about a relevant work related topic’?” Overhauling your content and media relations strategies are tough, yet necessary tasks as the crisis continues. MEASURED THOUGHTS. More than half of consumers (58%) say that the current crisis has affected their view of brands, according to Social Media Link’s COVID-19 Brand Sentiment Navigator Report. Image courtesy of Social Media Link.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

The move was made without fanfare—social media handles for Fox TV and “The Simpsons” didn’t make any statements calling attention to the change—but the move has already received kudos in headlines. MEASURED THOUGHTS.

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Addressing diversity through mentorship and better communication

PR Daily

There have been countless messages of support, solidarity and concern on social media and digital platforms. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. However, statements of support should be tied to measurable action. For those who are comfortable opening up online, she says it can be powerful to invite people to start a conversation on social media channels.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

NBC News reported : Two Universal Health Services nurses, who requested to not be named because they weren’t authorized by the company to speak with the media, said that the attack began over the weekend and had left medical staff to work with pen and paper. MEASURED THOUGHTS.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

By seamlessly tying content and commerce together, both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced, auto-play imagery and in-motion graphics. MEASURED THOUGHTS.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

So far in 2020, we’ve seen a 133% increase in the number of media-fueled incidences on Yelp compared to the same time last year. Between May 26 and September 30, we placed more than 450 alerts on business pages that were either accused of, or the target of, racist behavior related to the Black Lives Matter movement. MEASURED THOUGHTS. Only by setting measurable goals will you be able to build trust on this issue.

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