Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

Analysis 142

Analysis Tools SMB Software 142

Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 178

Survey Tools Marketing Mobile 178

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Measurement 98

Agility PR Solutions

OCTOBER 14, 2020

If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you should consider using to help your company grow: […].

Technology 148

Technology Small Business Tools Company 148

Agility PR Solutions

OCTOBER 31, 2021

PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. The post 3 things for PR pros to weigh when evaluating new commtech tools appeared first on Agility PR Solutions.

Tools 164

Tools Technology Communications Marketing 164

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Stephen Waddington

JUNE 16, 2022

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. The project builds on previous work by the CIPR in this area.

Tools 104

Tools Analysis Technology Video 104

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. I’ve seen it over and over again.

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

MAY 10, 2023

Or will these tools help make our roles and everyday lives more efficient and effective? If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” So it’s no surprise that ChatGPT and other generative AI tools are already making an impact in ad tech.

Publicity 410

Publicity Retail Tools B2B 410

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Tools 100

Tools Analysis Technology Internal 100

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98

Tools Writing Pitching Web 98

Agility PR Solutions

SEPTEMBER 27, 2023

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools.

How To 110

How To Marketing Content Marketing Technology 110

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Collaboration and project tools are frequently be used as a news calendar.

Tools 203

Tools Wikipedia Web Banking 203

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

PR 20/20

MARCH 8, 2023

I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. These tools were designed to help marketers better engage with customers and streamline their content creation process. Here's how they work. HubSpot users can request early access here.

Tools 85

Tools Web Examples Report 85

PReview: A Blog by NewsVoir

SEPTEMBER 6, 2022

Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth.

Tools 91

Tools Technology Corporate Blogging 91

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. The cross-sell and upsell of new tools is harder than most expect. Agencies are cheap and don’t want to spend on tools that cut into margins.

Software 162

Software Marketing Leadership B2B 162

Agility PR Solutions

OCTOBER 1, 2020

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. The benefits of technology for business owners are numerous. Not […]. Not […].

Tools 157

Tools Consumer Technology Marketing 157

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. 10 Marketing Technologies We Can’t Live Without. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Agility PR Solutions

APRIL 25, 2023

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. Nearly 7 in 10 content marketers believe it will over the next five years appeared first on Agility PR Solutions.

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Agility PR Solutions

JANUARY 15, 2024

percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. Most businesses allocated 25.4

Strategy 179

Strategy Brand Branding Media 179

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Victoria Desemone , Moca Marketing.

Tools 149

Tools Leadership Technology Social Media 149

Stern + Associates

OCTOBER 24, 2023

Using vivid examples of real-world applications of AI, he shows businesses and organizations how they can understand – and even increase – their risk tolerance with AI, so they can take advantage of these tools for themselves. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 110

Tools Employee Government Strategy 110

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The Digiday Technology Awards recognize the technology modernizing media and marketing. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Wadds Inc.

FEBRUARY 22, 2023

It identifies more than 5,800 tools with applications in public relations workflow but until very recently limited application of AI. The latest report - Artificial Intelligence tools and the impact on public relations practice - has been nine months in the making due to the dynamic nature of the tool market and applications of AI.

Tools 52

Tools Publicity Analysis Technology 52

Cision

JANUARY 20, 2016

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think. Your mom , dude. So you do nothing.

Technology 120

Technology Marketing Analytics Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 120

Content Marketing Tools Marketing Google 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Paul Arnhold.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

PR in High Definition

SEPTEMBER 30, 2022

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. The future of technology in sport. The post The rise of technology in sport appeared first on Firefly Communications. billion by 2026.

Sports 62

Sports Technology Analysis Data 62

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. And that’s the theme for this week’s Unscripted Marketing Links.

Creativity 78

Creativity Technology Marketing Web 78

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools. TrackMaven marketing analytics.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 140

Software Tools Ethics Privacy 140