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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. The media is saturated with press releases, so it can be difficult to get yours noticed. What is a Product Launch Strategy?

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Post Launch Marketing Strategy

5W PR

You can use both traditional offline PR methods as well as online marketing. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Press Releases.

Strategy 133
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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. In simple terms, SEO makes your site look better to Google or Bing algorithms.

SEO 52
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.