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How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Marketing and advertising execs know this all too well, but the road to achieving this is riddled with speed bumps and obstacles.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

” Remember to partner with your marketing and ad teams to better understand what insights can be revealed from these tests. MEASURED THOUGHTS. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

Privacy Policy

wiredPRworks

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep Changes to our Privacy Policy.

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

Apple wants to solve digital advertising’s “creepy” problem by making it harder for marketers to track individuals online. However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Apple asserts that it can protect privacy while still offering marketers valuable feedback on their campaigns. Privacy Preserving Ad Click Attribution has three steps: Store ad clicks. Eg: Profits > Privacy.

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

MEASURED THOUGHTS. A report from Morning Consult reveals that the highest emotional driver of brand trust for consumers is whether the company respects and protects the customer’s data, privacy and security, which respondents rated with a net importance score of 74.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. MEASURED THOUGHTS.

How behavioral marketing affects PR playbooks

PR Daily

Behavioral marketing aims to address that problem. What is behavioral marketing? Put simply, behavioral marketing is when a marketer targets leads or customers based on actions they take, rather than just the pages they view. Why does behavioral marketing matter?

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

6 crucial digital marketing trends to follow

PR Daily

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques. Digital marketing is filled with opportunities for brands with the right mindset and technology. Data privacy.

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Five ways marketers can prepare for GDPR

PR in High Definition

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Practical steps for marketing professionals.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Bits, Bytes and the Ethics of Data

PRSay

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. companies that have web presences in Europe or market products there. Facebook has also updated its privacy policies. Ethics Business Ethics Data data privacy

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What do marketers aim to achieve the most?

The Future of Marketing: Sara Castellanos

Shift Communications

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider technology such as Sony’s Aibo robo-puppies that get excited when you interact with them, or LG’s CLOi robots , friendly little machines that show emotion with their eyes. The power of emotion is a strong thread in marketing, and the concept kept my mind running long after I stepped off the plane back home.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? In an age of constant security breaches and data privacy concerns, most consumers recognize this. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts.

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

PR Daily

Apple releases new transparency tool promoting user privacy and control over data. a software update that includes a new privacy tool called “App Tracking Transparency” that promises to give users more control over how their data is shared. MEASURED THOUGHTS.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Events NY Tech Tech Technology enterprise technology influencer marketing tech PR UX

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Check out Mindful Marketing Ads and Vote your Mind!

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Bloggers will feel like they’re on the cutting edge of organic influencer marketing.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

TechCrunch reported : Some will, perhaps rightly, see the announcement as little more than marketing. … [W]e’re not criticizing Solomon — when it comes to diversity, every little bit helps. MEASURED THOUGHTS.

Filling the Missing Data Void

5W PR

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. At the top was customer preferences for 31% of marketers.

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‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

The NGDV program expands our capacity for handling more package volume and supports our carriers with cleaner and more efficient technologies, more amenities, and greater comfort and security as they deliver every day on behalf of the American people. MEASURED THOUGHTS.

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Building a perfect pitch? The story is in the data

Onclusive

This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. Also, make sure that it’s compliant with privacy laws such as GDPR.

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Ford and GM share joint statement on electric vehicle goals, a majority of companies don’t have cybersecurity frameworks, and Facebook boots NYU researchers

PR Daily

For over 115 years, French’s has delivered bold, all-American flavor to customers nationwide,” Jill Pratt, chief marketing excellence officer for French’s parent company McCormick said in a press release. MEASURED THOUGHTS.

Campaign Recap: Advertising Week 2018

5W PR

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. 5WPR News Public Relations Technology Marketing Technology PR

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Events NY Tech Tech TechnologyI enjoyed the NY Enterprise Tech Meetup last week.

7 tips to improve internal email communications with iOS 15 updates

PR Daily

Apple made a big privacy change to their iOS 15 email app with Mail Privacy Protection (MPP) which will directly impact the quality of your email metrics and marketing campaign data for years to come. iOS commands 52–60% market share, with Android at 40–47%.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. Data privacy issues will only grow in importance in how we work as well as how we promote clients.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success.

Roblox defends partner Chipotle after server crash, employees facing burnout want more time, and Patagonia takes aim at Facebook

PR Daily

McDonald’s McRib NFT commemorating the limited-time menu item suggests how the new technology can become part of your communications strategy, with virtual merch as souvenirs to engage audiences around brand milestones. MEASURED THOUGHTS.

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

PR Daily

Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more. MEASURED THOUGHTS.

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Boeing responds to latest production woes, the financial well-being of U.S. adults suffers, and LinkedIn closes platform in China

PR Daily

It also highlights a return of in-person marketing stunts after 18 months of purely virtual contests and appearances. MEASURED THOUGHTS.

Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes

PR Daily

Invasive technologies 2.spying on students 3. Reach out to technology partners for clarity on any privacy nuances and be prepared to offer context to your stakeholders. MEASURED THOUGHTS. Apps will also be required to provide their privacy policies.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. .

Blizzard CEO takes pay cut until DE&I goals are met, awareness tops goals for podcasters, and Facebook goes ‘meta’

PR Daily

It’s based on the same next-generation Zillow technology that helps home shoppers seamlessly navigate a home online,” the press release reads. MEASURED THOUGHTS. Also: Zillow introduces virtual haunted house tour, oil execs testify before congress, and more.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns.

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Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

PR Daily

Why it matters: Walmart hopes to offer unique value to employees in a hot labor market as workers have questioned employers’ investment in their welfare and advancement. MEASURED THOUGHTS.