PRSay

JULY 10, 2018

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 202

Ethics Data Privacy Policies 202

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations.

Publicity 102

Publicity Measurement Privacy Guidelines 102

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. This impacts marketers everywhere who have long relied on follower ads for page growth activity.

Instagram 62

Instagram Social Media Privacy B2C 62

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. Facebook overhauls its privacy setting. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. A survey of more than 300 marketers in North America validated this heightened concern. Other Concerns.

Data 88

Data Privacy Survey Policies 88

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What marketing hopes martech will help them improve. What do marketers aim to achieve the most?

Survey 111

Survey Software Technology Tools 111

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts.

Brand 108

Brand Branding Survey Customer Service 108

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership. Granularised consent.

Marketing 69

Marketing Data Privacy Policies 69

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Flack's Revenge

JANUARY 19, 2017

It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. It is a topic that intrigues me. Google User Experience Research.

Enterprise 120

Enterprise Resources Software Privacy 120

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167

Crisis Government Privacy Sports 167

Flack's Revenge

JANUARY 19, 2017

It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field. Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. It is a topic that intrigues me. Google User Experience Research.

Enterprise 120

Enterprise Resources Software Privacy 120

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Views are the most common measure of success for publishers. ??

Privacy 60

Privacy SEO Pitching Instagram 60

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Mindful Marketing

DECEMBER 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. Check out Mindful Marketing Ads and Vote your Mind!

Travel 86

Travel Privacy Measurement Course 86

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association. 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

JANUARY 25, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Imagine that someone you know is coming to your home, but you’re not able to let them in, so you tell them, “I’ll leave the backdoor open.” Check out Mindful Marketing Ads and Vote your Mind!

Privacy 71

Privacy Banking Government Engineering 71

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. However, if you’re using Facebook Live as part of your marketing or PR tactics, there are a few things you should to do first. privacy setting to Only Me. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage.

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes.

Tourism 118

Tourism Fashion Travel Retail 118

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. At the moment, the privacy page is very granular, but it’s not the easiest page to reach or customise.

Advertising 48

Advertising Advertising Tools Privacy 48

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Waxing UnLyrical

MARCH 19, 2014

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening. See you then!

Privacy 84

Privacy Training Social Media Media Training 84

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Adherence to privacy regulations.”.

Communications 120

Communications Crisis Internal International 120

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Get started by downloading The 9-Step Guide to Measuring Social ROI. Facebook Messenger.

Skype 120

Skype Facebook Customer Service Google 120

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187