10 crucial metrics to measure your pitching efforts
MARCH 19, 2019
Here are the metrics that every PR pro should measure. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.