10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

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8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. The pitches themselves should ideally be under 100 words and to the point.

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How machine learning can perfect your pitching

PR Daily

Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic called market basket analysis. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. This might look scary, but the main measurement we’re looking for is “Lift” on the right.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. offering options such as pitching journalists, using video and improving one’s corporate culture. Among PR pros, 50% confessed that measuring their impact was a weakness. Marketers.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

In certain countries including Canada, the United Kingdom and the Netherlands, KFC is launching a campaign where it blurs the phrase on its packaging: Though the PR and marketing move is a nod to a serious issue, KFC announced it with its signature snark. MEASURED THOUGHTS.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media.

How to boost PR measurement through benchmarking

PR Daily

When measuring your public relations, do you compare yourself to past performance alone? A new, free download, “ PR Measurement: 8 Benchmarking Benefits Crucial to Success ,” offers tips for deepening the power of your PR tracking.

6 metrics to track when measuring digital PR

PR Daily

Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you never really know whether you hit the bullseye. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Ilana Plumer is the senior director of marketing at RelationEdge. The post 6 metrics to track when measuring digital PR appeared first on PR Daily. Marketing Media Relations

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. And marketers believe this fact. Marketers in both large and small companies rate earned media as more effective or as effective as paid media. Younger marketers are also more likely to widely use earned media.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

PR Daily Editor Ted Kitterman caught up with Julia Fitzgerald, the chief marketing officer for the American Lung Association. MEASURED THOUGHTS. Here’s a visual funnel you can use as a guide to adjust your measurement strategies: Image courtesy of Hill + Knowlton Strategies.

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6 metrics to track when measuring digital PR

PR Daily

Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you never really know whether you hit the bullseye. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

But how should this affect your PR and marketing strategies ? Your audience still needs and wants you to be there, but your marketing and PR strategy needs to be sensitive to the crisis that everyone is facing. This is a constant principle for marketing and PR professionals.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. Content Marketing Digital PR

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

Ford outshone other World Emoji Day marketing efforts by revealing it was behind the upcoming pickup-truck emoji, slated to arrive in June 2020. 3 ways PR and marketing pros can use emojis to up your Twitter game. The Barcelona Principles provide a framework for PR pros to effectively measure their efforts. MEASURED THOUGHTS. In a pro-privacy move, Apple would limit marketers’ tracking ability.

Effective year-end pitch ideas

PR Daily

Pitches without strong news hooks will probably never see the light of day. Here are a few topics that can legitimately be sold this week and next: Shopping: You can pitch stories for clients who are part of the shopping frenzy, but clients should be ready to offer an honest take on the day’s business. Given the tight job market, any news about companies that are creating jobs, particularly around the holidays, is newsworthy. The holiday crush affects newsrooms, too.

6 lessons for perfect pitches

PR Daily

Though media relations is only a portion of what we do, most PR pros spend a significant portion of time pitching. We use these pitches to discuss our clients with the general public, often through media relations, and often amidst the ebb and flow of the daily news cycle. Follow these six rules to help polish your pitches: 1. Before even discussing a pitch, you have to be aware of what’s going on in the world. Perfect your pitch. when it comes to pitching.

How I used SeeDepth to Improve PR Measurement

Mindful Marketing

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. This feature further streamlines a PR team’s pitching activity by assigning focused objectives to each target publication on a media list, and contributes more effectively to digital content priorities. By Seedepth. GUEST POST by Mikala Vidal.

All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers. So, what is content marketing?

4 ways to nail your HARO pitch

PR Daily

Your pitch should be relevant. For example, I once asked for advice from personal finance experts on differentiating good debt from bad debt—and got a response from a guy trying to market his book about how men think differently than women. RELATED: Learn how to properly pitch your stories, boost your visual content muscles, measure your tactics and more. ]. Happy pitching!

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

Marketers, this means that you might soon find more effective ways of reaching certain demographics on the Facebook-owned app. MEASURED THOUGHTS. However, that doesn’t mean journalists enjoy being blasted with pitches.

What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. Managing Director Joe Kingsbury in our recent conversation about the future of content marketing, especially for B2B efforts. Content marketing’s value.

PR Measurement Advice From The Client

Mindful Marketing

I started my PR and marketing career almost 15 years ago. This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. Many turn to broad share of voice metrics, but don’t question if the metrics actually show true market progress. By Seedepth.

The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

Flack's Revenge

They say that the media don’t like to get calls; some admit to being afraid of getting a cranky response, or having their pitches rejected. Fear of measurement: PR has traditionally been hard to measure. Tips: Yes, it is true that not everything can be boiled down to a number (see my post One thing You Can’t Measure in PR ). The excuses for not measuring are getting harder to defend. Tips: It’s generally safe to assume that your pitch sucks.

3 ways to measure your local PR efforts

PR Daily

That requires direct measurement: determining who makes up that community, what approaches work, and who is missing out on your messaging. Anyone who runs a Facebook page has access to a variety of measurement tools, including post reach and number of people engaged. Consider using software that measures local traffic. One great way to play up demographics-based marketing is by pitching news.

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5 cringeworthy content marketing tactics

PR Daily

Is your blog full of sales pitches? How are you measuring your success? The point of content marketing is to earn the trust of your readers. The last thing they want is to have another sales pitch thrown in their face while they’re trying to read a blog post and learn something. You’re not measuring your efforts. Lauren Morrow is a content marketing specialist with Influence & Co. Content Marketing External Communications Writing & Editing

5 tools to help PR pros measure storytelling efforts

PR Daily

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. Google Analytics is a vital tool for measuring storytelling efforts.

NYT ends internal pitching for front page

PR Daily

Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future. It includes several helpful tips from marketers on how best to present their content in social media.

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? He goes on to make the case that content marketing delivers organic search results that: Yields the highest volume of visitors; Produces visitors are more likely to convert; Facilitates conversions that tend to transition to higher quality leads; and. b) Integrated marketing. Here are three easy measures.

What Happens When PR and Marketing Mesh

Onclusive

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. She will answer questions about PR measurement. Content Marketing Digital PR

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration. Check out our PR measurement tool.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them.

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5 ways you can craft pitches to pique journalists' interest

PR Daily

Although there's no one-size-fits-all answer, certain story angles have been proven to pique reporters' attention—assuming you are pitching the right content to the right reporter, editor or producer. What reporter doesn't want to break coveted news in his or her market? If you find the right publication to pitch, it can have a significant impact on the client's business/mission. When you have that confluence of factors, it's time to pitch the top of your A list.

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. TrendKite’s new PR Attribution feature is helping us determine key content and publications that are driving traffic to our front door – our company website, helping us improve on how we welcome our guests and invite them to stay for a while." -- Sarah Dull, Reputation Manager, This is a tremendous leap forward for PR measurement, helping PR get closer to that elusive ROI calculation.

Level up your PR measurement: Just P-R-E-P

PR in High Definition

Perhaps we have our friends in other marketing disciplines to thank. Meanwhile, many PRs are still arguing that our impact is harder to measure and prove. The reality is that we’re losing out to marketing when it comes to budgets and there’s a risk that we’ll see purse strings tighten in future, in favour of higher expenditure on marketing and sales activities. But if you’re not there just yet, focus on the what you can measure and work harder to exploit them.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing.

Guardian announces cost-cutting measures amid declining revenues

PR Daily

The swift decline of the newspaper industry hit the United States hard in the mid-2000s, but only recently has it begun to profoundly affect European market. Against the backdrop of a volatile market, we are taking immediate action to boost revenues and reduce our cost-base in order to safeguard Guardian journalism in perpetuity,” David Pemsel, Guardian Media Group’s chief executive, told The Wall Street Journal.

How transparent communication can bolster communal trust and credibility

PR Daily

To tell a story, you have to sell a story – and any good salesperson knows to put one’s self in a customer’s shoes and anticipate objections before making a pitch. Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging.