PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 183

Communications Sports Journalism Fashion 183

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 95

Meeting Energy Local Media 95

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. However, the public is not engaging with those stories as much as it used to. After Black Friday, the public will be focusing on Cyber Monday.

Creativity 88

Creativity Pitching Small Business Media 88

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

Local 61

Local Company How To Training 61

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. As I write this post currently, we’re closing in on unthinkable 20% unemployment. Here’s a list of those publications with dedicated career sites. It’s first-come-first-serve.

Publicity 103

Publicity Communications Local Resources 103

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. (Photo Credit: Deposit Photos, Canva).

Pitching 100

Pitching Real Estate Banking How To 100

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

Journalism 112

Journalism Automotive Interviews Writing 112

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 60

Writing SEO Local Advertising 60

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

Transportation 97

Transportation Meeting Newspapers Media 97

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” What’s your writing routine like now?

Writing 120

Writing Creativity Local Pitching 120

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

PR for Anyone

NOVEMBER 3, 2021

When pitching the media, or even sitting in a listing appointment, what makes you stand out? Write a LinkedIn profile that highlights what you do for your clients. Create great content about the local market. What makes you the peanut butter fudge mocha flavor of ice cream versus the usual, average vanilla? Vanilla is easy.

Real Estate 130

Real Estate Local LinkedIn Social Media 130

Cision

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Start locally. Local media loves to cover stories about local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You waste your time and the journalist’s time when you pitch a story idea that doesn’t fall within their beat. If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 88

Small Business Community Local Social Media 88

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? If you’re a public relations professional, listen to journalists: What do they want more of? Which pitches do they overlook? They write and want their work to make an impression on people. What inventory do they overlook?

How To 150

How To Fashion Interviews Local 150

PR for Anyone

MARCH 31, 2020

Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Landis PR

MARCH 29, 2021

’s work with Centre for Neuroskills connected us to Ema and her publication. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

HMA Public Relations

DECEMBER 16, 2020

Tell us how you got your start in writing? I’ve always loved writing. Growing up, I was usually working on one fantasy novels or another, and when I applied for college, I looked for a major where writing would still be a big part of my life. Tell us about the outlet and types of story pitches you want?

Local 52

Local Pitching Community Journalism 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine.

Agency 120

Agency Real Estate Pitching Local 120

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice.

Ethics 77

Ethics Publicity Education Reputation 77

Cision

JULY 28, 2016

The tone of your press release should match the industry you are writing for. For example, a release written for the beauty and lifestyle industry will have a more lighthearted and fun tone, while if you are targeting a trade publication, you may want to be more straightforward. Tailor Your Pitches.

Local 120

Local Writing Industry Creativity 120

ImPRessions - Crenshaw Communications

MARCH 6, 2020

From daily email correspondence with clients to new business pitches, our team members put in the extra effort that helps us stand out as a top PR firm. Kick off this unofficial holiday by writing thank-you notes (not an email). At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them.

Employee 156

Employee Policies Pitching Groups 156

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. You have to research what each publication wants to publish.

Media 105

Media SEO Newspapers Pitching 105

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. To have your news release reach the right people, you must write for your target audience. A press release typically takes the form of a short statement in writing. That’s where our writing services come in to help.

Small Business 91

Small Business Comparison Writing Reputation 91

ImPRessions - Crenshaw Communications

MAY 3, 2016

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day.

Local 120

Local Viral Survey Consumer 120

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157