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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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How to Effectively Communicate Your Rebrand

Beyond PR

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

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