Remove Local Remove Newspapers Remove Print Remove Web

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Learn about LOCAL news–you know, that place where you live?

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Heck, the trombone player for our local Philharmonic just started a blog that The Times even wrote about. Freely ask anyone with Wordpress capabilities if you think this isn''t the news that''s fit to print. 2001 blogs HTML Laermer.com New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance

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Bad News About Ink: an open letter to clients

Bad Pitch Blog

Unfortunately, the great unwashed aren’t typically profiled in their local Business section, and aren’t flipping those pages and most people get their dose of news, fastidiously-checked headlines, and gobs of entertainment online. While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web!

13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated. There are no easy answers.

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Broadsheet titles have also suffered significant year on year declines in print but are pinning their hopes on new online revenue.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment. Documents can also be easily exported in a virtual, physical file or print format. These web-based platforms combine project management tools with a calendar.

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What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. For his work with The Daily Breeze , Kuznia, along with Rebecca Kimitch and Frank Suraci, won this year’s coveted Pulitzer Prize for local reporting. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter.

Journalism and News Trends for PR Pros

Cision

Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

30 jobs in the PR and marketing world

PR Daily

Here’s why, from the report: For newspaper reporters—who are already in a dwindling market due to the shift from print to online medium over the last two decades, and the loss of associated revenue—automated publishing services looms as a potential threat. More from the report: Consumer habits will dictate the impact that has on the newspaper industry, since a program cannot provide the same firsthand detail and experience an on-site reporter can. Newspaper reporter.

PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Being featured as an expert in the field in print, radio TV and online not only helps build your practice but is also one of the most effective ways to establish credibility with potential new patients.

Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Today, are many more options both on the television – and on the web. The same is true in print. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.

10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia.

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5 ways to customize your newsroom for global audiences

PR Daily

Avoid using the word “press,” because some international audiences might think it means only print newspapers and magazines. Localize written and visual content as much as possible. Revise media kits with localized fact sheets and biographies. Some newsrooms also showcase branded content with self-produced stories that read like newspaper or magazine articles. Offer different resolutions for the web or print.

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Digital journalism is alive but is digital PR?

Norton's Notes

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Digital Journalism is the future and sadly the regional newspapers are still trying to make this profitable without losing their readership too quickly.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.