Landis PR

FEBRUARY 26, 2024

Often seen as the domain of legislators and professional lobbyists or advocates, public relations professionals play a crucial role in shaping conversation and informing decision-making. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I’m deeply interested in what’s going on in the world outside my field or specific sector, and find it shocking when PR colleagues says they don’t follow the media—I do hear that! It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53