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10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Local news is challenged.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Lead with the local hook.

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Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. They’ll appreciate your solutions even more, if you advise: Focusing on local and trade press. Building relationships with media gatekeepers. Go local.

How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? I’ve landed clients and past employers in top tier publications.

Media Relations in 2020


A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. However, you will not always pitch to an editor who is aligned with a particular brand, product, or topic.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.

Local 101

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach


Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. I’ve also seen great opportunities come to fruition without tangible results beyond media impressions. Media relations can be tough.

3 missteps that can kill your media relations efforts

PR Daily

PR pros feel neglected and ignored after spending hours upon hours researching and pitching the best fit for a given reporter. Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch. PR pros should follow a similar strategy when it comes to media outreach.

3 things to consider when pitching op-eds

PR Daily

However, pitching your writing takes skill. All media outlets have different publishing systems and processes making it even more complicated. RELATED: Join us for our 31st Annual Speechwriters and Executive Communicators Conference. ]. Research is a key component of pitching your op-ed. USA Today picks up articles from over 100 local papers within their network and are likely to place those op-eds over yours.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. Digital publications continue to consolidate, reporters’ beats are changing and the U.S. So, what will be the key to success for earned media in 2021? Refine your media list.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. PR media relations Off Script

Announcing PR Daily’s 2016 Media Relations Awards Finalists

PR Daily

We asked to see your plan, pitch placement and earned media coverage. You displayed your hard work and imagination again and again in integrated marketing communications, issue/cause advocacy campaign, press event/media tour, use of video and many more. Next, they will study the finalists’ entries again and name the 2016 category winners of the Media Relations Awards, and we will announce these winners in mid-July. Strayer Success, Ogilvy Public Relations.

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

8 trust indicators to look for in the media you pitch

PR Daily

A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. So who to pitch when trust in the press is at such a low?

5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships.

How COVID-19 has brought back the public’s appetite for facts

PR Daily

Here’s how one PR pro sees the journey for media coverage of the historic pandemic. I’ve been a media relations strategist for 15 years and now helping healthcare brands tell their stories in a world that’s been turned on its axis.

A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Worse, many PR folks don’t take the time to understand the targeted publication, nor do they think through the type of story that’s going to resonate with its audience. Moving along, the pitch never delineates the actual news and how it’s going to affect people. Featured Media Relations

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply. As more publications cater to the rise of digital content and social media, so should PR pros. Though most journalists check digital publications before Twitter for their news, 83% listed it as the most valuable social media platform (a 13 percent increase from 2018) and 38% said they plan to use it more next year.

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How to Pitch Better Brand Stories


Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report


When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

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Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem? Blog

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

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Rock The Pitch #12: Seriously, Why Would I Bother?

Rock the Status Quo

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. Happy brunching, <name removed> THE PROBLEM This pitch has two issues that are far, far too common and I’m guessing you might already know what they are.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer.

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Case Study: Amplify Media Relations with Paid Social Advertising


Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. PR tips for killer media lists. Good media lists improve relations.

Creative Ways to Pitch Media During a Pandemic


Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Before pitching, ask yourself, 'So what?'

PR Daily

Media practitioners should listen to their pragmatic inner voices, too, instead of constantly thinking their next story warrants a pitch. As a former TV reporter, I’d often get pitches about “the biggest deal,” “the best product” or another “social cause.”. Though I am certain the PR pros behind these pitches had good intentions, they somehow didn’t recognize that as a busy journalist I probably had other things on my mind besides their “next big story.”.

PR's responsibility to the public

PR Daily

People who don’t understand PR tend to conflate it with media relations. Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously.

Transform Your Boring New Hire Press Release into a Bigger Story

Rock the Status Quo

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Public Relations media relations pitching storytelling

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Fast Five: Media Relations Tips

Bad Pitch Blog

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 1) The Care & Feeding of Tech Media Media Guerilla This is actually a link to a link, but Media Guerilla is written by uber-smart Mike Manuel. But PR follows rules based on each countries local culture. The media offering PR tips?!

5 ways you can craft pitches to pique journalists' interest

PR Daily

"What types of stories can you get me in X publication?". Although there's no one-size-fits-all answer, certain story angles have been proven to pique reporters' attention—assuming you are pitching the right content to the right reporter, editor or producer. If you find the right publication to pitch, it can have a significant impact on the client's business/mission. When you have that confluence of factors, it's time to pitch the top of your A list.