Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Building better media relations means making reporters’ lives easier. Interact on social media. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 127

Publicity Small Business Trends Leadership 127

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Here’s some of what we talked about. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is Social Media Monitoring? sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. The survey “skews toward LinkedIn users, B2B marketers and people in the U.S.” click image for higher resolution) 2.

B2B 147

B2B Study Blogging Marketing 147

Solo PR Pro

JULY 27, 2021

Trying to write content for an About page can feel daunting, but it doesn’t have to be! In fact, it can be a lot like writing a pitch or press release for a client. Social media links. on social media. Let us know in the comments or on social media using #solopr! Description of services.

Social Media 131

Social Media Writing Tools Examples 131

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Connect on LinkedIn. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

PR Fuel

AUGUST 19, 2021

Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic.

How To 105

How To Media Pitching Report 105

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. PR is getting a bigger role in paid media. “PR How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Connect on LinkedIn. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Connect on LinkedIn. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance.

SEO 84

SEO Mobile Engineering Ethics 84

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Sure, most PR pros have thousands of LinkedIn connections. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You can also search sites such as LinkedIn, Quora, or Reddit. Coursera , and LinkedIn. Follow subject matter hashtags and experts on social media. Major Conferences. And that’s perfectly fine! Take a class.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 102

B2B Twitter Brand Branding 102

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

Cision

JUNE 8, 2016

Doug Wright, senior account director at Feintuch Communications, recommends building rapport online by following, sharing posts and commenting on social. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication.

Financial 120

Financial Healthcare Media Relations Technology 120

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bad Pitch Blog

JANUARY 16, 2012

We''ve seen some interesting examples of how journalists are sourcing stories via social media. Here are three national journalists using three different social media platforms to get things done. And in this MLK edition, we''ve also got some tips for being a better source via social media.

Social Media 64

Social Media Media Instagram Fashion 64

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Then, you can focus on trying to get more media coverage. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

Critical Mention

JUNE 19, 2019

While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience. Email and social media are often your best bet. Decide on your content types.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 167

Technology Publicity Software Pitching 167

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 92

Meeting Media Journalism Education 92

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113