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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

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How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. “We have a long tenured and experienced leadership team that is focused on managing this business through this difficult time, resuming operations and welcoming our valued ambassadors and guests back as soon as possible.” MEASURED THOUGHTS.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

I’m constantly trying to refine my own writing, my own thinking and my own conversation,” he says, adding that using “what my grandmother would call a $3 word” can impede an end-user’s comprehension. “It’s

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Are you part of the team writing your organization's business continuity plan?

How companies can improve DE&I transparency and address past failures

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Admitting culpability is the first step toward some measure of healing and progress,” Flowers Welch says. You’ve made a bold statement against racism and pledged to ‘do better.’ Now what?

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Branding Content Marketing Crisis Communications External Communications Leadership Communications Marketing Measurement Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. Though these managers are ambitious, the career path to social media leadership roles remains unclear.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Hello, communicators: Author, trainer and speaker Maura Nevel Thomas recently published a Forbes leadership piece focused on improving productivity which features four quadrants of attention management: My latest for Forbes Leadership channel, detailing my 4 Quadrants of AttentionManagement model & a case study showing the results of productivity training with me at a medical device manufacturer: Make This Easy Mental Shift to Improve Your Productivity: [link] pic.twitter.com/uOydC186sA.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. We asked what you consider the biggest measurement myth that challenges your efforts to prove ROI, and nearly 45% of you said believing you can’t prove PR wins remains a top obstacle.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Pinterest is jumping on the video storytelling bandwagon, imitating other social media platforrms with “ Story Pins.”.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Twitter covered in ‘May the 4th’ messages, Uber and airlines to require masks, and COVID-19 boosts news consumption

PR Daily

USA Today reported : On Sunday, Southwest CEO Gary Kelly told CBS News that it’s safe to fly again, highlighting measures that the airline is taking to prevent the spread of coronavirus, including the face mask requirement. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

He also provides times for employees to talk to both him and other members of leadership, focusing his messaging on employees rather than the organization. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Underlying the multiple, momentous challenges communicators have been grappling with for the past six months is the imperative to speak truth through storytelling to identity and amplify the very purpose of an organization.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

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Addressing diversity through mentorship and better communication

PR Daily

And it has to come from the leadership. However, statements of support should be tied to measurable action. There needs to be a platform that’s created, and it should be created by leadership, saying: ‘Hey, I’m going to create this platform for us,’” Newell recommends. Crisis Communications External Communications Internal Communications Leadership Communications Marketing Media Relations PR Industry Storytelling The Workplace Writing & Editing

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

MEASURED THOUGHTS. Porter Novelli’s “ Executive Purpose Study: Leadership, Action & Accountability at the C-Suite ” revealed that 76% of executives acknowledge the role organizations play in “perpetuating systemic racial inequality and are committing to action now more than ever.” CRISIS LEADERSHIP NETWORK. Only by setting measurable goals will you be able to build trust on this issue.

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Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

By seamlessly tying content and commerce together, both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced, auto-play imagery and in-motion graphics. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.

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Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

9 ways to climb a shaky career ladder

PR Daily

It will be defined by being digital, mobile, measurable and engaging—in terms of reaching stakeholders and in delivering compelling content.”. Level up your storytelling. In return, we were able to spend time with the animators and storytellers. Writing is not sold separately.

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Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Among other measures, Microsoft would ensure that all private data of TikTok’s American users is transferred to and remains in the United States. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

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NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The trading floor looks very different, however, with safety measures in place and only a portion of its staff present. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Why you should lead with values in COVID-19 crisis

PR Daily

Short, measured bursts of information will go a lot further than a long, multi-paragraph letter that won’t get read. A measured response will leave the door open for the unknowns. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

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Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

Twitter tests ‘Quotes’ measurement. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

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