Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s one of the reasons why the art of PR now requires the science of data.

Data 144

Data How To Storytelling Analytics 144

Victorious PR

APRIL 4, 2023

They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently. Results-driven Ultimately, the goal of PR is to help clients achieve their business objectives.

Agency 52

Agency Storytelling Financial Groups 52

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). You can see the curated tweets below.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days? Join the group here.

Conference 98

Conference Internal International Storytelling 98

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 147

Employee Print Writing Survey 147

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 134

Measurement Data Analytics Conference 134

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. .”

Writing 190

Writing Communications Marketing B2B 190

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

OCTOBER 27, 2016

Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. When we provided thought leadership content to the leads in the pipeline, it helped close sales. I was on to something.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. PR technology. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. Hale helps companies and leaders articulate and amplify their stories.

Local 109

Local Crisis Management Internal International 109

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” How many deaths may have been avoided?

How To 52

How To Insurance Insurance Ethics 52

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48