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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The merger brings us scale and ambition for global leadership.

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

How PAN Communications maximizes thought leadership

PR Daily

Thought leadership” is one of those buzzwords with a high propensity for making eyes roll or glaze over. But, when done right—when it’s underpinned by a smart strategy—thought leadership can be a potent way to boost your company’s industry sway, standing and visibility.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did.

Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

“The pandemic has changed online shopping behavior forever,” added Shopgoodwill.com senior technology services director Ryan Smith. MEASURED THOUGHTS. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? Align with marketing strategies and dashboards. Working with marketing.

How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Thought leadership. Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What Is Thought Leadership? Indicators of Thought Leadership.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to connect and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. MEASURED THOUGHTS.

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?”

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What do marketers aim to achieve the most?

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. If sales and marketing are to align – it’s best to align around the customer.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Digital Sales and Marketing World.

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

“Since 2014, the Disney Accelerator has helped foster innovation within The Walt Disney Company and has made a significant impact on the future of technology and entertainment,” Walt Disney Company VP of corporate innovation David Min said in a press release. MEASURED THOUGHTS.

Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. So show them how content feeds the sales and marketing machine.

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. marketer’s optimism as expressed through their organizational spending and growth. Marketing

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. .

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Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship

PR Daily

MEASURED THOUGHTS. However, many report little experience using the technology that many associate with this virtual reality future. adults haven’t used augmented or virtual reality technology (AR and VR), a significant portion of them are interested in trying it.

How Cision® Impact Measures Earned Media

Beyond PR

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Why is Earned Media so Difficult to Measure? .

What trends will shape the future of measurement?

PR Daily

Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation. Not only is senior leadership skeptical of meaningless numbers that don’t connect to corporate profits, but increasingly leadership, clients and others who control checkbooks are demanding to know exactly who the people, buyers and influencers behind those numbers are. The post What trends will shape the future of measurement?

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.

What clients want from content marketing

PR Daily

New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through. . Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts.

5 technologies that will change how you do PR

Presspage

thought leadership. the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. Sales Reps – Thought Leadership Rainmakers. Can Thought Leadership Be Measured?

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

MEASURED THOUGHTS. Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” RELATED: Deliver powerful leadership messaging in a digital landscape ]. Porsche’s marketing chief, Detlev von Platen, said that a move into the air-mobility space could be part of a larger vision for the company,” The Motley Fool reported.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. Reintroducing your company to the market space?

15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Marketing has evolved substantially – as anyone that works in marketing will attest. Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. Despite the name, Killing Marketing is not as much an indictment as it is a call to action.

Is commtech a fad or an enduring truth?

PR Daily

Private equity money is flowing into public relations now in support of communications technology, or “commtech.” Fundamentally, the purpose of technology is to streamline tasks to make them faster, easier and more efficient. The appeal of low-cost technology comes with, well, a cost.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Although PR and communications have always been about telling a brand’s story and managing its reputation, the way that we create and amplify that story, in addition to how (and when) we measure our success, has shifted from creative campaigns built over weeks on best guesses and gut instinct to data-driven, real-time, iterative storytelling with metrics that tie back to provide revenue indicators and accelerate customer funnel activities that impact the bottom line.

IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response

PR Daily

Hundreds of IBM workers are suing the technology company for age discrimination, claiming that execs dubbed older employees “dinobabies” and discussed ways to force them out. MEASURED THOUGHTS. Announcing the PR Daily Leadership Network.

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had a chance to present a marketing analysis to the senior team and wound up with a bite from the marketing data bug. Today she’s the senior vice president of marketing for insightsoftware. 2) What hasn’t changed about marketing?

The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

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Being a Successful Communicator For Your Team

Scott Public Relations

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Successful communicators take an active role in helping their leadership identify their own best style of communication, and encouraging and helping them to reach employees in an engaging way.

Why AI isn’t ready for the spotlight in PR—yet

PR Daily

Should we sit back, wait for the insights to come to us and distill the best bits for our clients and leadership teams? Is technology alone “good enough” for what communications professionals need now? Like any tool, the technology is limited by the vision, expertise and skill of the person who manages the tool and the job at hand. In the hands of the right experts, technology can do more than ever before. Measurement matters.

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How to find a 10x Marketer – Part 3: Hard Skills

Shift Communications

10x marketers are rare. A 10x marketer is a jack-of-all trades. This is what makes a 10x marketer unique. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have. A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. If you’re looking for someone who has expertise in Digital Marketing, you’re in luck. Digital Marketing + Google Analytics = 1,990,000.