Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 163

Measurement Communications Analysis Data 163

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 172

Trends B2C Video Measurement 172

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Shift Communications

JULY 17, 2017

Thought leadership. Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. What Is Thought Leadership?

Leadership 100

Leadership How To Measurement Technology 100

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! All have been named as finalists. .

Analytics 156

Analytics Leadership Measurement Technology 156

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.

Consumer 370

Consumer Publicity Media Analysis 370

PRSay

FEBRUARY 23, 2024

The future job market features more remote job opportunities than ever before. For your job search and your overall career, you are your own chief communication and marketing officer. In an intensely competitive job market, your story and how you promote it can help you win the position. Target your job searches.

How To 172

How To Employee Nonprofit Technology 172

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 111

Survey Software Technology Tools 111

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ?

Consumer 195

Consumer Publicity Media Analysis 195

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52